Tuesday, May 27, 2014

A soft sell for sensors

Wearables go where no devices have gone before when designed to fit wherever one wants them on  the body.  Fitting the device to the body, rather than the body to the device: that’s what defines the technology developed by MC10.  This privately held company partners with well-known brands, like Reebok, to bring its technology into the consumer space.  I spoke with Elyse Winer, Manager of Marketing & Communications at MC10 about the company’s innovative products. Read about it in  A Soft Sell for Sensors