SaaS for smoother college applications

Students have just gone back to school, but seniors already have to start thinking about the next step: applying for college. One of the newest programs in the space is Edswell, which publicly launched its platform early in September. It can help students and those who guide them through every step of the application process, including the dreaded essay.
I contacted the company's founder and CEO, Alex Thaler, to get the inside story on this SaaS platform, which is currently used in by students in a number of cities, including Beijing, Los Angeles, and Detroit. Thaler explains that, although there are already SaaS programs designed for college counselors available, such as Naviance and Career Cruising, Edswell is unique in offering "support for the application essay, the most time-intensive and anxiety-provoking part of the application process."

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