Tuesday, June 9, 2015

The right words matter just as much as the right colors

I noticed that people who post interior decor shots started following me on Google+. I would guess they are doing so in response to the post in which I said this:

Anyone here connected to a paint company like Benjamin Moore or Sherwin Williams? I have a whole new concept for packaging and marketing colors that can truly revolutionize the consumer experience. It's the solution to information overload in which all the colors meld into a blur, and one can't remember which is which any more.

 I really do have a groundbreaking idea and another really brilliant approach that can be coupled together or used separately. It would make colors accessible, memorable, and particularly shareable on social media in a whole new way.

But to return to the matter of the people following me, here's the thing: I'm a words person. As beautiful as some of the pictures are, I get thrown off by the formulaic and clueless way the descriptions are written. Every single one of them starts with an adjective that is not really appropriate. It sounds like the person writing doesn't really speak English and merely selected words at random from some list. We have descriptions like this:


  • Astonishing big black tolomeo floor lamp mixed with small green living room apartment wall paint color plus brown wooden seating area set

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  • Appealing small brown living room apartment set with decorative table lamps also square crystal chandelier

    .
  • Amazing small living room apartment set with red cushions plus round black acrylic table under flush mounted ceiling fan

    .
  • Awesome sleek herringbone parquet floor mixed with small brown white living room apartment set plus pink floral window curtains

    .
  • Miraculous attractive undulating pendant lamps mixed with small grey living room apartment plus red sectional sofa and white coffee table

    .
  • Captivating comfy corner blue bean bag sofa with rainbow wall decal plus small white living room apartment set

    .

  • Trust me, the images don't match, and really, nothing I've ever seen in interior design deserved the term "miraculous."