Marketing B2B

B2B: Targeting Companies and ContactsB2B: Targeting Companies and Contacts
When it comes to B2B marketing, whom do you target? Do you go after the company or a particular individual? Whichever choice you make, there are, of course, solutions available to help you achieve your goal....
Just as it does for B2C, the strategy for B2B marketing starts with knowing who your target market is and reaching them with compelling content.