Success is not just a matter of timing but if also finding the right context. That’s the story behind Google Glass reception. Its first foray ended in failure, but it has found a new context in which it could thrive.
I remember when Google Glass was launched in 2013 as the ultimate wearable with a sticker price of $1,500. I recall reading one review that conceded that it had some problems but still thought that it was to be embraced as “the future” of tech. Just about every other reviewer rejected them, among them one who went on to list the reasons why people hate it.
As it turns out, both sides were right. People did have major issues with Google Glass as a personal device. However, the hands-free convenience combined with smartphone capability proved very valuable in an industrial setting.
That’s why Alphabet X stopped trying to sell Google Glass directly as a consumer item and it up into the Enterprise Edition of the wearable. Its current tagline is: “Glass is a hands-free device, for hands-on workers.” The product is no longer sold by Google directly but through partners who have customized the device for industrial purposes.
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