Hitching a brand to an eclipse

An eclipse is not the word people usually think of in connection with marketing on August 21 this year, it makes sense to seek out some brand association with a nearly universally trending topic.
goals, as it seems to be the antithesis of gaining the spotlight. But when an eclipse is a highly anticipated event, as the one taking place
Eclipse of the Century is the somewhat pretentious name given to the event, and to the site dedicated to its coverage that is brought to you by CNN and Volvo. At the end of July the car maker announced the partnership for “a unique editorial and branded content campaign.”
The content will be delivered through CNN channels, including its app for IOS and the designated site. The content currently posted on the site includes a countdown clock to the eclipse, and a map of its anticipated journey east and south across the country, from Oregon to South Carolina. One can also find eclipse information, links to an article with directions of where and how to view the eclipse, and an introduction to “eclipse chasers.”
Those of us who are not in that category still don't have to miss out on this particular event "of the century." We can also marvel at the eclipse in real time, thanks to advanced capture technology, including 4K VR and 360° cameras strategically placed around the country to capture the eclipse's journey that CNNVR will broadcast live.  Showcasing what the technology allows us to do is the idea behind the partnership.
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