Why you need a little Christmas in your marketing earlier this year
From key search terms to AR-powered ads, this holiday season is a boon to brands that capitalize on digital opportunity and get in the game early. Among the many shifts in shopper behavior thriggered by the global pandemic is that of thinking about the December holidays as early as April. Marketing insights from Pinterest and Facebook were already published in June, so businesses can start to gear up earlier than usual. Dreaming of the holidays under lockdown In June, Pinterest put out its guide to marketing with the apt title, Earlier Than Ever Holiday 2020. While pinners always show earlier holiday activity than the public at large, this year, they were thinking of Christmas as early as April. Pinterest reports that its search volume on terms like “Christmas gift ideas,” “holiday recipes,” “Christmas,” “holidays,” and “Christmas decor” were 70% higher in April 2020 than for April 2019. Clearly this past April was different from those of other years. By then a fair amount o