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Showing posts with the label Christmas

Why you need a little Christmas in your marketing earlier this year

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From key search terms to AR-powered ads, this holiday season is a boon to brands that capitalize on digital opportunity and get in the game early. Among the many shifts in shopper behavior thriggered by the global pandemic is that of thinking about the December holidays as early as April. Marketing insights from Pinterest and Facebook were already published in June, so businesses can start to gear up earlier than usual. Dreaming of the holidays under lockdown In June, Pinterest put out its guide to marketing with the apt title,  Earlier Than Ever Holiday 2020.  While pinners always show earlier holiday activity than the public at large, this year, they were thinking of Christmas as early as April. Pinterest reports that its search volume on terms like “Christmas gift ideas,” “holiday recipes,” “Christmas,” “holidays,” and “Christmas decor” were 70% higher in April 2020 than for April 2019. Clearly this past April was different from those of other years. By then a fair amount o

Time to say "'Tis the season?"

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pic from https://c1.staticflickr.com/8/7002/6507951677_df700b0401_b.jpg The song "It's Beginning to Look a Lot Like Christmas" may have been running through people's heads yesterday due to the snow. But for marketers, the picture of Christmas starts to form a lot earlier -- too early for some, in fact. But there is some method to the madness of holiday marketing for those who pay attention to their customers.  Here we are in November, and holiday marketing is in full swing already. In fact, some holiday marketing has been in place already since early October, much to the chagrin of those of us who think they should at least let us get through Halloween before decking things out in red and green.   Read more in   ‘Tis the season for what exactly? Related post: http://writewaypro.blogspot.com/2018/08/capitalizing-on-holiday-marketing.html