via GIPHY
Though luxury shopping was once the province of bricks-and-mortar locations, it now has arrived online.
When it comes to summer vacations, most begin planning online – including those in the luxury market. What many of us do is compare prices for various flight and hotel options on sites like TripAdvisor and Kayak, to find something within our budgets. For those whose time is more valuable than money, however, the goal of online shopping is different.
“Let me tell you about the very rich,” F. Scott Fitzgerald is famous for observing, “They are different from you and me.” The same goes for luxury marketing.
