The ABCs of school retention analytics

The high school dropout rate in the US is about 25% nationwide. What can be done to improve that figure? Some people believe the answer lies in analytics. It all depends on ABC, my latest post up at AllAnalytics.

Marketing weather data and retro appeal

When it rains, it pours. Well, weather is one of the topics that I addressed. But as the expression goes, what I mean is that I had two blogs published on the same day, even though they were written many weeks apart. One is on long term weather predictions applied to business decision.

The other is on the use of retro design for modern places and products and set up as a slideshow for the numerous pictures to illustrate them. Nostalgia sells, as we see with the attention brands garner on their Facebook timelines that showcase their origins with the stores, ads, and logos of the last century. 

Strengthening memory

Is there still a value in memorization when we can simply Google what we wish to know? Some believe that technology should not take the place of human accomplishment. That is one of the values behind Memrise, the site I wrote about for Internet Evolution

Geek: from freak to chic

The word "freak" in the title is used in a specific sense. In the earlier part of the 20th century, a "geek" was a freak attraction at a carnival, a definition  that http://www.answers.com/topic/geek retains, though it does first offer the slang meaning more familiar to us today, someone who is inept, particularly in social settings, though s/he may be very accomplished technically or scientifically.

If you ever read the book or  see the 1947 film adaption  Nightmare Alley, you would encounter the term "geek" in its carnival sense and a symbol of the ultimate degradation a man can experience. (BTW this proves the Oxford  Dictionary of Modern Slang entry on the word incorrect, as it dates the US meaning of "fairground freak" only to 1954)

Houghton Mifflin Word Origins can only speculate on when exactly the meaning shifted away from the freak people paid to see to a person some may have tried to avoid:

The exact date is hard to pin down, but in student slang of the 1970s and later, a geek was someone who partied too little and studied too much. And when these geeks migrated to Silicon Valley and began building computers and writing software programs that made them millionaires, they gained respect.

http://geekcrafts.com/geek-glasses-roundup/ artlife on Etsy sells these 

And that turn around brings us to pride in self-identifying as geeks and the ultimate compliment paid to the type in  the form of "geek chic"

Although being described as a geek tends to be an insult, the term has recently become more complimentary, or even a badge of honor, within particular fields. This is particularly evident in the technical disciplines, where the term is now often a compliment, denoting extraordinary skill. Geek Pride Day has been observed on May 25 in Spain since 2006 (May 25 being the world premiere date of Star Wars and also Towel Day). The holiday promotes the right to be nerdy or geeky, and to express it in public without shame. A new convention, Geek.Kon, has sprung up in Madison, Wisconsin with a purpose to celebrate all things geek. The website BoardGameGeek is an online community of boardgamers who identify themselves as geeks at game conventions; they call their website "The Geek," for short. Technical support services such as Geek Squad use the term geek to signify helpful technical abilities. In recent history, some geeks have cultivated a geek culture, such as geek humor and obscure references on t-shirts. The so-called geek chic trend is a deliberate affectation of geek or nerd traits as a fashion statement. Nonetheless, the derogatory definition of geeks remains that of a person engrossed in his area of interest at the cost of social skills, personal hygiene, and status.

Related post: http://writewaypro.blogspot.com/2012/02/vintage-vocabulary.html

Avoid Jargon

Today I shared I took note of a link I saw on Google+ for the language of the excerpts:

"The only sustainable competitive advantage is knowledge of and engagement with customers," wrote Forrester analyst Josh Bernoff. "Brand, manufacturing, distribution and IT are all table stakes. The only source of competitive advantage is the one that can survive technology-fueled disruption, an obsession with understanding, delighting, connecting with and serving customers. In this age, companies that thrive ... are those that tilt their budgets toward customer knowledge and relationships."

Terms like "technology-fueled disruption" sound like something you would see see in "Dilbert." In "Politics and the English Language,"Orwell made the point that jargon gets in the way of clarity and impedes communication. Sometimes that is the point -- to keep the information obscured so that people feel they need your insight. You can market your services to those who are ignorant of which "sustainable competitive advantage" will "survive technology-fueled disruption" by assuring them that you know because you know the terms.

Given that start to my day, I found this list of sales jargon terms to avoid from Inc. a most welcome breath of fresh air. I almost had to laugh because one of the terms mentioned, "low-hanging fruit" was used in an email I received today. I wasn't impressed when I read the email even before I read this article. That may just make these things a it more bearable -- making a game of finding the jargon in business communication, particularly from people who pretend to be experts on writing, as was the case for the email I mentioned.

Related interest: http://eloquentscience.com/2011/04/take-the-pledge-i-wont-use-map-room-jargon/, 

http://www.fizzle-pop.com/home/tag/coporate-jargon

Vintage Vocabulary

If you have a love of words, be sure to read through this post on the words that first appeared in the Oxford English Dictionary back in 1951. That was the year of the nerd, fast food, Vegan, and 401 others. "Nerd" and the word's creation is attributed to none other than Dr. Seuss: "The origin is uncertain, but signs point to the 1950 children’s book If I Ran the Zoo by Dr. Seuss, which uses nerd as the name of a creature, as its inspiration."

The lines have "Nerd" capitalized as a proper name: "And then, just to show them, I'll sail to Katroo / And bring back an It-Kutch, a Preep and a Proo, / A Nerkle, a Nerd and a Seersucker too!"

The word "Vegan" is listed as a proper name, as well; the meaning then was "an alien from a planet orbiting the star Vega," not someone who conforms to a particular type of diet.

Online match ups

I wrote a post about the latest research on online dating in Dating Data Analyzed

Also check out the study of lies in online profiles at http://www.psypost.org/2012/02/lovelorn-liars-leave-linguistic-leads-9835?utm_source=twitterfeed&utm_medium=twitter


For a different kind of pairing online, read about the teaming up of General Mills and Meredith to market cereal  in connection to fitness goals.

Google data for doctors and marketers

I wrote about the uses of Google flu for medical professionals in "A Dose of Google Data for Doctors & Hospitals" , Here is how marketers use the data to their advantage in promoting a thermometer to a market targeted by areas identified in the data.