Major video fail

My blog on the video that spurred a storm of negative reviews, the trending hashtag #sciencegirlthing and a viral status that the EU Commission would have been happier without is posted here.  There is additional information, like the fact that the video cost 102,000 Euros to produce, and more links in the comments.

Punctuation, pronouns, and pet peeves

 From This Embarrasses You and I*Grammar Gaffes Invade the Office in an Age of Informal Email, Texting and Twitter"
"People get passionate about grammar," says Mr. Appleman, author of a book on business writing. They sure do, which is why this Wall Street Journal piece has garnered around 600 comments in just a few days. People chime in with their views on the LinkedIn groups I shared it on, as well
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Some of us mess up by accident when typos creep in or due to ignorance of the rules of grammar. One of the things that makes me cringe is seeing constructions like "whomsoever wrote this." In a way it's worse than using "who" where "whom" is warranted because the latter is accepted by some as a less formal, conversational style. The person who inserts the m where it is not needed, on the other hand, is trying to appear well-educated enough to know of the word "whom" while showing ignorance of the fact that it is not to be used as a subject pronoun. 

But the most common irritant is the misuse of apostrophes -- sprinkled over the letter s when just he plural form is needed and not the possessive -- or left in "it's" when the writer clearly means the possessive form rather than the contraction of "it is." 

If the school can't get to the museum

you can now bring the museum to the school with the Google Art Project.  Even if the school does have access to some art museums, the project gives them an expanded view with examples of art from around the globe, but no works by Picasso  -- see more on that in the comments.

Analytics and the job search

My latest post on analytics , How Analytics Can Help You Find That Dream Job, looks at a job site that uses algorithms to come up with compatible matches between employer and employee.

Technology and education blogs

I wrote about Coursera's innovation in the online education and the possibilities of automated readers for writing assessment

Farmers milk analytics for optimum breeding

They've been doing it since the middle of the last century, but now they have the high tech advantage for greater precision. Read about it here: Got Milk? Then You've Got the Product of Analytics

A couple of literary devices

A question of literary devices was raised by kid prepping for the English Regents. Looking for a comprehensive list, I found http://literary-devices.com. I like the contrasting terms: polysyndeton and asyndeton. The former is the term for adding in conjunction even where they usually would be absent, like "Tom and Dick and Harry," if you want to stress each one separately rather than presenting them as a collective unit. Asyndeton refers to dropping the conjunction for greater impact as in the expression, "Reduce, reuse, recycle." That could also account for the memorable quality of "We came, we saw, we conquered."  

Beautiful marketing

"The absence of flaw in beauty is itself a flaw." Havelock Ellis's statement fits Dove's "real beauty" marketing campaign, which you can read about in my latest CMOsite post.