Hashtags and Haute Couture: Effective Branding on Instagram

Businesses have a long tradition of serving as patron of the arts. Often they are only acknowledged discreetly with logos on the sign for the exhibit they support. Some get more credit with the free admission times named for them like the “Target Free” days at many museums. For even brand greater exposure, though, it’s necessary to tap into internet sharing, and that is something that  Instagram makes possible

Read about Lexus' getting the most out of sponsoring The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk, with Instagram in 

Lexus Steers Branding Program via Instagram