Now you can revisit your childhood on Instagram

 

That's where mattel is hosting its virtual museum.

To celebrate 90 years  of toys, Mattel just announced the grand opening of the Fisher-Price Toy Museum to be hosted on Instagram. While toy museums are not new, this represents a “first-of-its-kind digital experience.”

“The Fisher-Price Toy Museum was inspired by the idea that, whether you were born in the 1950s, 1980s or 2000s, everyone has a memory of their favorite childhood toy, and many of those are from Fisher-Price,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel. “The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments.”

It makes sense to curate the toys virtually rather than in a physical location now. It increases accessibility at a time when even reopened museums have to limit crowds and offers a  welcome respite from the stress of the present by reminding us of the carefree time of our childhood.

It also makes sense to set the opening for October 15 when consumers are starting to think about holiday shopping. Amazon Prime Day just ended, and shoppers have already been oriented toward thinking about their gifts.Like all museums, this one also includes  a gift shop.

Read more here 

3D printing at MAD

My first-hand account of the 3D exhibit at MAD
Living in New York is wonderful for a number of reasons, but high on my list is access to so many great museums. Not only do we have world-famous museums, like the Met and the MoMA, but we have small, specialized museums that offer unique exhibits focused on innovations in art and technology. The Museum of Art and Design’s Out of Hand: Materializing the Postdigital, on view through until July 6th, is definitely worth a visit for anyone interested in digital design and production.

Read more in http://3dprintingindustry.com/2014/03/17/3d-printing-review-mad-exhibition/

Related: http://writewaypro.blogspot.com/2013/10/the-moma-goes-mobile.html

Hashtags and Haute Couture: Effective Branding on Instagram

Businesses have a long tradition of serving as patron of the arts. Often they are only acknowledged discreetly with logos on the sign for the exhibit they support. Some get more credit with the free admission times named for them like the “Target Free” days at many museums. For even brand greater exposure, though, it’s necessary to tap into internet sharing, and that is something that  Instagram makes possible

Read about Lexus' getting the most out of sponsoring The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk, with Instagram in 

Lexus Steers Branding Program via Instagram

the MoMA goes mobile

Handheld devices put a wealth of information at your fingertips, and now museums are using them to enhance visitors’ experiences and enable people to relive their experiences afterwards. One thing to remember: that flow of data is a two-way street. 

This past summer, when I visited the Museum of Modern Art in New York, instead of audio guides outfitted with buttons that I had come to expect upon entry, I was given a sleek iPod to use. Like the audio guides, it provided access to recorded information about particular works of art on display, but it also provided a lot more options

Read more about the MoMA's mobile innovation here

What would you include to represent 100 years of childhood?

See http://uncommoncontent.blogspot.com/2012/09/representing-100-years-of-childhood.html for thoughts on the MoMA's exhibit.