Location, location, location with a dash of analytics

"Location, location, location.” That’s the mantra of the real estate profession. It sounds simple enough, but the question is what is one looking for to identify a desirable location? Now data analytics can provide a clear answer for at least one type of market: those who seek homes within commuting distance of jobs that provide a living wage.

Opportunity Score is a data-driven tool built by the real estate company Redfin in partnership with the White House Opportunity Project. It identifies which residential areas offer affordable housing and are within a 30 minute carless commute of jobs that pay at least $40K a year.

In its blog, Redfin explained what went into powering Opportunity Score....

Considering a move, or just curious about how your own city ranks? You can plug it in to get the score. Just don’t expect to find a perfect 100. As Redfin explains, a city can start out with the 100 because of the number of jobs that meet the criteria, but then be knocked down due to the home prices. There’s also quite a difference between scores for cities in general and addresses in particular.

The highest score it assigned to a city is a 70, and that went to San Jose where 78% of jobs meet the criteria. But that’s not the only thing that counts. The same job percentage was found in Detroit, the city with the lowest score -- just 3%. Individual addresses around Detroit, though can reflect very high scores, with, for example, one address on Harrison Street earning the description “Job Seeker's Paradise” with a score of 94.

Read more in 

If You Lived Here, You’d Be Home Now

Data for better job matches

How do you know that a new hire will work out? Even a perfect resume doesn’t guarantee it because there are many other factors that determine if an individual will be happy and productive at a particular organization. That’s the premise of job matching startup called Ideal.com. It takes in a lot more data from both employee and employer to predict compatibility for sales positions.

Credit: iStock

If that sounds rather like online dating, it should, because that's the model that Somen Mondal, Ideal.com’s CEO, invokes. I spoke to him on the phone about how his approach works. He also revealed what made him realize that there is a need for a better way to match candidates with companies.

Read more in 

Data-Driven Hiring Takes Command

Big Data at Bentley

Every day, we create 2.5 quintillion bytes of data -- so much that 90 percent of the data in the world today has been created in the last two years alone.

Those eye-popping figures were tallied by IBM … in 2012. Three years’ proliferation of sensors, mobile devices and Internet-enabled products has only multiplied the data collected about us on a given day. The challenge now, say experts at Bentley and elsewhere, is extracting value from that tsunami of information.

“Whether companies are large or small, established or brand new, they are all collecting data. The difference is that the successful ones are already leveraging it,” says Christopher Lynch MBA ’91, who works with young companies as a partner at venture capital firm Accomplice.

Related posts that are quoted in the article: Predictive Analytics: Data and Retail Expertise and A Data-Driven Game-Changer for Football

- Read more in  Big Data from 30,000 Feet 

Retailers get into predictive analytics

Here on All Analytics, we’re generally sold on the value of predictive analytics. The question is: Are retailers, particularly those managed by people who believe in their gut intuition, sold on it? Even they are starting to appreciate what analytics can do for their business.

Dean Abbott

According to Dean Abbott, co-founder and chief data scientist at SmarterHQ and author ofApplied Predictive Analytics: Principles and Techniques for the Professional Data Analyst, it is ushering a cultural change for retail.

I recently chatted with Abbott about what the application of predictive analytics means to the retail space. Read more in 

Predictive Analytics: Data and Retail Expertise

Mind the gap: information governance in the age of big data

"Many companies don't benefit from big data because of the gap between those who manage the data and those who apply it. The solution is information governance.


Sue Trombley, managing director of thought leadership at Iron Moutain, offered some perspective on the causes of this clarity gap.....

Going forward, Trombley asserts, businesses will have to adopt a new paradigm that enables each department to have direct access to the information it requires in order to extract value to meet its goals.  

- Read more  in Information Governance Is Key to Big Data's Value 

Big data alone is not enough for an agile enterprise

Ever get a promotional email or ad that has no relevance to you? We all have, and it’s usually due to the marketing algorithms used to analyze big data inputs responding incorrectly to the wrong signal. For example, eBay started applying algorithms to the tags used to track customers in 2007 to measure the relevance of search results on its site. After a couple of years of success, the results became less accurate and seemed more random and arbitrary. The algorithms no longer worked because one of the tags had shifted. Events like that one resulted in customers seeing search results or receiving marketing emails that made no sense to them.

“The algorithm is not a human brain and doesn’t realize that the parameters have changed when tags change,” Ratzesberger observed. If a change is made to a variable, everything “downstream” from that variable must change, too, or the complex results can backfire.

The solution to this entire problem of achieving agility at scale is the Sentient Enterprise, a concept that Ratzesberger developed with Dr. Mohan Sawhney, a professor at Kellogg School of Management at Northwestern University. 

Read more here

The app that's a breath of fresh air

“We live in a personal, real time, location based world,” declares BreezoMeter. That reality of today’s mobile world is the heart of the app’s design. Combining big data, algorithms and mobile technology, it delivers specific air quality information and recommendations in real time. Today’s mobile consumers demand no less.

“The highest growth in coming years is likely in segment-level and real-time personalization,” according to a recent report, entitled “Enterprise Priorities in Digital Marketing” (PDF). People who carry mobile devices expect access to “services and content for the moment and in the moment.” That’s what BreezoMeter’s air quality app aims to deliver.

Like many other innovations, BreezoMeter was born out of frustration. Its CEO, Ran Korber, was frustrated by the lack of centralized air quality information available when he was seeking a place clear of air pollution for his new home in Israel. As an environmental engineer with a pregnant wife, he was particularly concerned about the air quality. Finding nothing on the market provided all the answer he sought, he created his own solution.

The app proved successful in Israel where 300 sensors sufficed to cover the most populated areas of an area roughly the size of New Jersey. Scaling up to cover an area hundreds of time bigger was a challenge for the startup. 

Read more in http://insideanalysis.com/2015/04/the-app-thats-a-breath-of-fresh-air/

RX for Prescription Errors: Big Data Analytics

We’re all familiar with the stereotype of the doctor with bad handwriting whose prescriptions are all but illegible. While the use of electronic medical records (EMR) eliminates that chicken-scratch problem, it unfortunately doesn't fix other, often fatal, errors.

(Source: Carbon Arc)

In fact, EMR's introduction has made “new and alarming types of errors that didn't exist in manual records” creep up, says Dr. Gidi Stein, co-founder and CEO of MedAware, a startup using big-data analytics to combat the problem of prescription errors. Automatic selections are faster and neater than individual writing, but they also make it possible for doctors to put in errors they wouldn't have made on their own.

As reported in "Medical Errors: a Report by the Staff of U.S. Senator Barbara Boxer" (available in PDF format), prescription errors account for many of the 210,000 to 440,000 deaths in America each year that result from "medical errors and other preventable harm at hospitals.” 

read more in 

Analytics Startup Prescribes Fix for RX Errors

Big Data Analytics for Better Results in College and Job Recruitment

Students are not the only ones who go back to school. We can all come back to learn about ways to direct our efforts more productively. Predictive analytics can show the way. Whether applied to university recruitment or corporate hiring, whatbig data reveals can show us that our assumptions about what works are leading us in the wrong direction. 
Read more in 

Back to School With Big Data Analytics

3D printing brings the stars to the blind

Discussions of big data often touch on the challenge of visualization. An even greater challenge, though, is rendering the data into something that is comprehensible to people who have to use senses other than sight.

3D printing brings the stars to the visually impaired by rendering Hubble's images into tactile form.
Read more in 

Reaching for the Stars With 3D Printing

Keeping your identity

Clones, robots, alien shapeshifters, or disembodied consciousness take over people's identities in shows such as Star Trek and Doctor Who. They can then take over the lives of the people they've duplicated, particularly when they have access to their memories. How can anyone defend himself when he can't tell friend from foe?

In real life, most of us don't fear having someone else show up in person claiming to be us. But we are concerned about identity theft. Our digital world makes it all too easy for the bad guys to hack into personal information posted online, as well as financial information that we can think is secure. The cost of identity theft can be huge when hackers get access to our credit cards, debit cards, and bank accounts.

Read more in Your Personal Online Guardian

A wealth of educational materials available free

With September here, students and teachers are back in school.  Instead of just repeating the same lesson plans they used in previous years, teachers have a new way to convey the material to their students through a free service called Gooru. Drawing on the power of big data to enhance learning,  Gooru offers teacher and student a curated and sharable playlist of educational materials.

Read more in 

Back to School With Big Data

  

Big data for dogs of all sizes

Devoted as people are to their dogs, they can’t watch them every minute of the day. But now there are devices that do for dogs what Fitbit does for people. Some have launched, and some are still working on funding through Kickstarter.  Read more in 

The Quantified Canine

3D printing really takes off with the help of big data

The only thing holding GE back from fully integrating 3D printing was insufficient data to assure uniform results. "A part is made out of thousands of layers, and each layer is a potential failure mode," Prabhjot Singh, head of the GE lab working on such processes, told MIT Technology Review. "We still don't understand why a part comes out slightly differently on one machine than it does on another, or even on the same machine on a different day."Now GE has come up with a big data solution to that problem.

Read more in 

Big Data Helps 3D Printing Take Off

Data and the Deep

Google Maps Street Views have been used to showcase countries and art museums around the world in the Google Art Project. The data gathered from camera captures around the globe contributes to the Google Earth project, which allows people to view "any location in the world," including the sky, the moon, and Mars. It also offers views of the ocean, on both Google Earth and its Wonders of the World Project, through its partnership with The Catlin Seaview Survey. Read more at 

Data & the Deep Blue Sea

Data on drugs, dollars, & docs

One of the issues that Dan Ariely addressed in his book, The Honest Truth About Dishonesty, and in his 2009 blog, centered on the question of payments to doctors:

The real issue here is that people don’t understand how profound the problem of conflicts of interest really is, and how easy it is to buy people. Doctors on Pfizer’s payroll may think they’re not being influenced by the drug maker -- 'I can still be objective!' they’ll say -- but in reality, it’s very hard for us not to be swayed by money. Even minor amounts of it. Or gifts. Studies have found that doctors who receive free lunches or samples from pharmaceutical reps end up prescribing more of the company’s drugs afterwards.

Propublica launched Dollars for Docs. to publicize how much doctors are paid. At this point, its data encompasses more than $2 billion in payments that 15 major drug companies made to doctors in the period from 2009 for 2012.
Read more in Data on Drugs, Dollars & Doctors

Google contributes to the big data battle against human trafficking

When we think of slavery, we think of something that has been eradicated from modern civilization. But the fact remains that nearly 21 million people around the world are effectively enslaved.

Despite being illegal, human trafficking flourishes as a $32 billion industry that is abetted by sophisticated use of technology. The hope is that technology can also be used against the traffickers in the form of big data solutions. Read more in Fighting Human Trafficking With Big Data

Big data, analytics, and insight into health

Mobile phones coupled with apps make it possible for people to hold the key to their own health information in their hands at all times. There are major ramifications for this possibility.

  Healthcare Analysis: Doctor vs. Device explores the position that doctors are becoming obsolete, replaced by more timely feedback from monitoring devices.

IFighting Heart Disease With Big Data  looks at the Health eHeart plan to collect health data of a million people over ten years in an effort to learn more about heart disease, the leading cause of death in America.  

Opportunities in Africa

Which region promises the greatest expansion? IBM thinks the answer is Africa. It’s not alone among tech companies that are seeking new markets and trainable talent on that continent. While growth tapers off in many more developed regions, Africa offers great potential, particularly as its workforce gains access to education and technology for communication. Read more in 

Africa: The New China

Big data and social networks for students preparing for college

The common denominator between both these uses of technology is the nonprofit organization College Summit.  You can check it out at Charity Navigator

In Bridging the Gap to the Goal With Educational Data
I focus on the use of data:

Armed with that information, educators can make informed decisions about what modifications are needed to better prepare the next batch of students for their college careers.As Camille Jacobs, Assistant Principal, Pathways College Preparatory High School, Queens, NY, noted in the College Summit whitepaper, "With postsecondary data, we have the ability to work backwards, improving or revising our practices to provide targeted instruction and services, addressing the varying needs of each of our students."

In College Apps for College Apps I look at the social media apps designed to help students to and through college. College Summit was one of the key organizations behind  The College Knowledge Challenge, which awarded prize money to the best apps for student use.