Nearly everything you wanted to know about NFTs but were afraid to ask

Some non-fungible tokens (NFTs) have sold for millions of dollars, and experts expect the market will exceed the billion dollar mark by a couple of hundred million within 2021. What is this thing that is creating new markets and has captured the attention of creators, collectors, and crypto-enthusiasts?

An NFT is a specific type of digital asset. The token refers to a virtual entity. Cryptocurrency like Bitcoin and Ethereum are examples of tokens. However, cryptocurrency is by definition fungible. It is meant to be mutually interchangeable with other forms of money. In contrast, something that is non-fungible is truly one-of-a-kind.

It brings to mind the descriptive phrase in Antoine de Saint-Exupéry’s The Little Prince, “unique in all the world” that the prince applies to his rose as distinct from all others. In contrast Gertrude Stein declared there is no difference among roses: "Rose is a rose is a rose is a rose."

Money in all its forms, including digital tokens is the interchangeable rose. But an NFT is a token immortalized as something distinctive

 Read more in  NFT Explained: How to Make, Buy and Sell Non-Fungible Tokens

Casting the hero of your story

Recently I spoke with Ken Rutsky, author of Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades, and Ignite Movements, about what what goes into successful B2B marketing. One of the biggest misconceptions people have, he said, is that all they need is the right tech. 

While tech does indeed play a role in data-driven marketing, Rutsky considers it only one third of the story. And getting the story right is actually the key thing in effectively connecting with B2B customers, just as it is for B2C customers. 

Who’s the hero in your marketing story? 

from https://upload.wikimedia.org/wikipedia/commons/4/40/
The_golden_fleece_and_the_heroes_who_lived_before_Achilles_%281921%29_%2814763705761%29.jpg

From the tales of Homer to comic books and films like Star Wars,  and even Disney’s Moana, stories of a hero’s journey remain persistently popular. Rutsky credits Joseph Campbell’s 1949 book The Hero with a Thousand Faces, for breaking down the steps involved in such stories. 

Rutsky quotes Campbell's summary of the journey story on p. 95 of his own book: “A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man.” 

In his own words, Rutsky described it as the hero’s perilous journey far from home to bring “a magical gift” to improve his own world. Such stories are a great way for marketers to present a product or service that will solve a persistent problem for the business customer. And they often do so, but what they tend to get wrong is the casting of the hero. 

Read more in B2B Marketing: Who’s Your Hero?

the MoMA goes mobile

Handheld devices put a wealth of information at your fingertips, and now museums are using them to enhance visitors’ experiences and enable people to relive their experiences afterwards. One thing to remember: that flow of data is a two-way street. 

This past summer, when I visited the Museum of Modern Art in New York, instead of audio guides outfitted with buttons that I had come to expect upon entry, I was given a sleek iPod to use. Like the audio guides, it provided access to recorded information about particular works of art on display, but it also provided a lot more options

Read more about the MoMA's mobile innovation here

Jane Austen's influence on English language

A recent Guardian article on Jane Austen as the "queen of modern slang:" fits quite well with a piece I wrote a few months back about the influence of her work on the literature that followed -- as confirmed by big data in The Big Wow-Wow & a Bit of Ivory

The Guardian article informs us that

Oxford professor Charlotte Brewer told the Hay Festival in Hay-on-Wye that while Austen had a great influence on the first Oxford English Dictionary published in 1928, she is quoted 1,640 times in the most recent edition.Entries include 321 phrases from her 1815 novel Emma, which includes ‘dinner-party’ and  ‘brace yourself’. She also came up with ‘if I’ve told you once, I’ve told you 100 times’.

As the piece is very short, though, it adds in a piece of what it considers good news: an upcoming  BBC adaption of Death Comes to Pemberly. I don't usually like the modern writers' takes on the most popular couple of Pride and Prejudice. Someone picked out that book for me once, and I couldn't even bring myself to finish it. That's saying quite a bit. However, I have no objection to the Jane Austen stamps issued by the UK recently. They are little works of art in themselves.

If the school can't get to the museum

you can now bring the museum to the school with the Google Art Project.  Even if the school does have access to some art museums, the project gives them an expanded view with examples of art from around the globe, but no works by Picasso  -- see more on that in the comments.

The usefulness of art

"All art is quite useless" is one of Oscar Wilde's famous sayings. In looking it up, I found a letter in which he elaborates on the point. He offers an analogy: "A work of art is useless as a flower is useless. A flower blossoms for its own joy. We gain a moment of joy by looking at it. That is all that is to be said about our relations to flowers." You can Letters of Note link to see the letter as written and more of the transcript.

There has long been a debate over whether literature should simply entertain or entertain and instruct. Most of us read fiction for fun, not for information. However, The Business Case for Reading Novels contends that there is utility is what has been deemed "useless." It expands a bit on the research presented in the following paragraph:

Over the past decade, academic researchers such as Oatley and Raymond Mar from York University have gathered data indicating that fiction-reading activates neuronal pathways in the brain that measurably help the reader better understand real human emotion — improving his or her overall social skillfulness. For instance, in fMRI studies of people reading fiction, neuroscientists detect activity in the pre-frontal cortex — a part of the brain involved with setting goals — when the participants read about characters setting a new goal. It turns out that when Henry James, more than a century ago, defended the value of fiction by saying that "a novel is a direct impression of life," he was more right than he knew.