Even in our high-tech, hyper-connected world, people crave the type of human connection that only comes through live events. According to EventMarketer's 2018 Event & Experiential Marketing Industry Forecast & Best Practices Study, 84 percent of marketers surveyed consider events integral to their marketing operations.
Among the brands tapping into the power of live events are the local journalism outlets under the USA Today Network umbrella.
“We’ve focused on a couple of key areas, that are passion areas for local markets and audiences,“ Andy Yost, the company’s CMO said. “They offer an opportunity connect in a meaningful and consistent way, and show that their unique portfolio of local brands can provide value beyond great journalism.”
People are not one-size-fits-all. USA Today Network crafted different types of branded events that range in price and attendance, depending on the type of event. >
“All events are designed to show the extension of the powerful network we’ve built and to expand connection with our audiences,” Yost said.
Read more in How USA Today Reaps the Benefits Of Live Events
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