Live Event Marketing for Journalism

Even in our high-tech, hyper-connected world, people crave the type of human connection that only comes through live events. According to EventMarketer's  2018 Event & Experiential Marketing Industry Forecast & Best Practices Study, 84 percent of marketers surveyed consider events integral to their marketing operations.

Among the brands tapping into the power of live events are the local journalism outlets under the USA Today Network umbrella.  

“We’ve focused on a couple of key areas, that are passion areas for local markets and audiences,“ Andy Yost, the company’s CMO said. “They offer an opportunity connect in a meaningful and consistent way, and show that their unique portfolio of local brands can provide value beyond great journalism.”

People are not one-size-fits-all. USA Today Network crafted different types of branded events that range in price and attendance, depending on the type of event.  >

“All events are designed to show the extension of the powerful network we’ve built and to expand connection with our audiences,” Yost said.

Read more in How USA Today Reaps the Benefits Of Live Events

Live Video Streaming for Marketing

photo at https://www.jisc.ac.uk/sites/default/files/periscope.jpg

“Real time feedback rocks!” wrote one of the participants in the audience to a Periscope presentations by Scott Adams. That observation was prompted not just by the flurry of comments, but by Adams' responses to some of them on the air.

The beauty of live streaming lies the feeling of immediacy and active engagement that is absent in prerecorded programs. That's why live video is gaining popularity in social media. Marketers are taking note and we can expect to see a lot more of it used for brands aspiring to deliver authentic experiences in 2017.

Read more in Marketing Goes Live