AI can enable marketers to deliver on those expectations because it can anticipate not just what customers would
want to hear about but when and how they’d want to receive that communication. “With AI, such personalization
can now be achieved with previously unimaginable precision and at vast scale,” insists H. James Wilson and Paul
R. Daugherty.
The company that does that for music is Pandora. Delivering personalized music selections involves “billions of
data points that are tracked across dozens of systems, including media servers, device clients, and ad servers.”
To keep all that running smoothly, it needs to detect and address anomalies as they occur. It’s a tall order that is
answered with an ML system with the capability to do just that in near real-time, something Pandora will also draw
on in assuring its ads are performing as expected.
Read more in my eBook: 2019: the year AutoML takes off
Mobility Marketing: Toyota's e-Palette
Advertising on cars is nothing new, but what we may be seeing in future is not limited to static car wraps but specially purposed vehicles that can change their function and their messages as needed.
At this year's CES, Toyota unveiled the e-Palette concept. The company anticipates first introducing it for use at the Olympic and Paralympic Games in Tokyo in 2020. But it is already working with partners like Amazon, DiDi, Mazda, Pizza Hut and Uber to develop the concept and its commercial applications.
In a press release, Toyota describe e-Palette as exemplifying “Toyota's visions for Automated Mobility as a Service (Autono-MaaS) applications.” The vehicle itself is a “fully-automated, next generation battery electric vehicle (BEV) designed to be scalable and customizable for a range of Mobility as a Service (MaaS) businesses.”
Read more in Mobility Marketing: Toyota's e-Palette
