Big data alone is not enough for an agile enterprise

Ever get a promotional email or ad that has no relevance to you? We all have, and it’s usually due to the marketing algorithms used to analyze big data inputs responding incorrectly to the wrong signal. For example, eBay started applying algorithms to the tags used to track customers in 2007 to measure the relevance of search results on its site. After a couple of years of success, the results became less accurate and seemed more random and arbitrary. The algorithms no longer worked because one of the tags had shifted. Events like that one resulted in customers seeing search results or receiving marketing emails that made no sense to them.

“The algorithm is not a human brain and doesn’t realize that the parameters have changed when tags change,” Ratzesberger observed. If a change is made to a variable, everything “downstream” from that variable must change, too, or the complex results can backfire.

The solution to this entire problem of achieving agility at scale is the Sentient Enterprise, a concept that Ratzesberger developed with Dr. Mohan Sawhney, a professor at Kellogg School of Management at Northwestern University. 

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The best of both the online and bricks-and-mortar worlds

With the all-important holiday shopping season around the corner, retailers are doing whatever it takes to win customers in the United Kingdom. eBay is betting on a combination of online ordering and in-person pick-up with a six-month trial of “click and collect,” where the online auction house provides delivery to Argos stores for a number of its sellers.

The partnership gives customers the best of both the online and bricks-and-mortar worlds. Read more in 

eBay Bets on In-Person Pick-Up Partnership

How green is my internet?

The late Ed Koch, who served as mayor of New York City for multiple terms in the 1980s, was famous for asking, “How am I doing?” Extending the question to the impact of its operations on the health of the planet, eBay has developed a way to get an automatically updated response. And the online auction powerhouse hopes to encourage other businesses to ask the same question, too.

In March, eBay released Digital Service Efficiency (DSE) -- http://dse.ebay.com/ -- a dashboard designed to reveal the company's datacenter energy efficiency in the style of a car’s MPG rating. The metric is based on “four key areas: performance, cost, environmental impact and revenue,” eBay said. Quarterly performance reports are measured against the yearly goals.

On May 24, eBay posted its first quarter results on its DSE blog.

Read more in 

Everybody Wins in eBay's Eco-Friendly Bid

The ROI of social media marketing

SumAll’s “vision” is based on “making data beautiful, affordable and accessible.” Its target is small and medium sized companies that have not had the same access to the analytics tools that larger companies have used to “leverage their data to make better decisions and more money” Like Toms and Warby Parker, SumAll declares itself devoted to  “do good by doing right.” To that end, it grants a share of itself to SumAll.org. 10% of its ownership to a non-profit called. 

The company itself is not intended to be nonprofit, planning on charging for premium services in future, though for now at least,  tool is available for free.

Read more: SumAll pins an ROI on social media metrics - FierceBigData http://www.fiercebigdata.com/story/sumall-pins-roi-social-media-metrics/2012-09-06#ixzz25iYqd6Rh