Mixed reality experiences began playing an important role in marketing a few years ago. Jason Yim, the CEO of Trigger, “The Mixed Reality Agency™,” explained what makes it so effective.
“On the marketing side, there are two big things that mixed reality can do that others can't,” says Yim. “One is product visualization and the second is the sharing of user-generated social content.”
In November 2016, NASA shared this short video as a tribute from cast
from Star Wars to honor the women at NASA who serve as “engineers, aviators,
research scientists, astronauts and more are making a future possible for
humanity in a galaxy far far away.” This is somewhat ironic in light of what
followed in the Star Wars franchise.
In
December 2016, the Star Wars film Rogue One was released with a female
hero at the center of the film, and there were a couple of female fliers to be
seen among the rebels. But the role of scientists and engineers were all held
by men. The protagonist’s father was the chief scientist leading whose team of
engineers were all men. Even if the film makers didn’t want to go so far as
making the protagonist’s mother the scientist, they could have at least allowed
for some female representation on the Empirical engineering department, but no.
So progressiveness
in representation on film still has a long way to go. But the good news is that
in real life and in our own galaxy women are doing better than they are in the
Empire with respect to such positions. Read more in Star Wars: Not Yet a Galaxy of Equal Opportunity
Yes, I did get paid to write about Star Trek, at least in terms of envisioning money in the future in works of science fiction. I also mention Star Wars and The Handmaid's Tale.
Part of the geek appeal for Bitcoin users is that it is a real-life example of a concept often featured in science fiction or sci-fi-oriented computer games: an advanced, universally accepted form of currency.
Universally accepted forms of payments become essential in a society in which space travel enables humans – and other sentient beings – to hop from planet to planet inhabited by civilizations of all kinds. Read more in Is Bitcoin science fiction come to life?
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