The Digital Advance of a Venerable Medical Journal

Since 1840, the British Medical Journal (BMJ) has been associated with health care expertise. Now the brand includes 60 specialist medical and allied science journals with millions of readers around the world.

As a global brand, the BMJ relies on a digital platform to reach its worldwide audience. To keep up with the demands of this growth, it needed a partner to help it meet its needs.

The printed copies of the venerable journal are still mailed out, but the journal also embraces digital technology and expanded reach. It was the first medical journal in the world to go online 21 years ago, says Sharon Cooper, chief digital officer at the BMJ.

- See more at: http://www.baselinemag.com/cloud-computing/virtualizing-a-venerable-medical-journal.html?utm_medium=email&utm_campaign=BL_NL_BB_20170202_STR2L1&dni=393649804&rni=25396992#sthash.qU3lEl7D.dpuf

When seconds can mean the difference between life and death

MARVLIS presents geographic and EMS call data plotted on a map

Though we tend to equate being predictable with being boring, in the case of optimizing emergency response, it is actually a virtue.

n emergency situations, response time can make the difference between life and death. 

Since it deployed the Mobile Area Routing and Vehicle Location Information System (MARVLIS) in 2008, Jersey City Medical Center EMS says it has better-than-average response times and markedly improved survival rates. MARVLIS combines geographic information system technology, wireless communications, and a global positioning system to produce real-time information that enables emergency response teams to get to their destinations faster.

Read more in

Analytics Speed Up Response Times for EMS

Big Data Applied to Health

I've written several pieces on the topic from various angles:

On how cell phone data is used to map the spread of Malaria in order to come up with effective prevention in Africa Analyzing Cellphone Data for the Greater Good

On Retrofit's approach: Data Gets Personal to Fight Obesity

On UPMC $10 million dollar big data plan: Creating Custom-Fit Healthcare