I got mail from Amazon. I don’t mean a package for something I ordered or the usual email marketing marketing message but an honest-to-goodness paper letter that was folded into an envelope and sent to me via the post office.
So here’s my response:
Dear Amazon Prime Video,
I have received your letter and do appreciate your taking the time to reach out to me, though I do wonder at your inability to match the personalized envelopes with a letter that would address the recipient by name.
The real reason I don’t use Prime Video is because there is nothing on there that I would want to see.Let me correct that. There are a few movies that have caught my eye, but they all require another paid subscription on top of Amazon Prime. In other words, they would not be included free with my membership.
As with any business, don’t assume people aren’t using your service simply because they don’t know about. Consider the possibility that your service doesn’t meet their needs or interests.
Thank you,
Ariella Brown
To read my analysis of what Amazon got right, see Dear Amazon Prime Video Team
