Marketing opportunities in Clubhouse

What’s in this article:
Audio platforms have exploded over the past year – Clubhouse is one of the best-known names
Clubhouse allows brands to connect with their customer through the engaging power of live events on a virtual platform that keeps the focus on the content of the words and ideas rather than looking good on the screen

With so many social media platforms out there, how do you select which one is a good fit for your B2C brand? The answer is the one that delivers an engaged audience, which may just be an audio platform.



Read more in Why Marketers Are Jumping on Audio Platforms

First and best are not the same for holiday marketing

Snapchat already announced the launch of its  holiday resource hub for marketers in early June. to get marketers to start thinking December holidays before summer has even arrived, it offered an eight-page long US Festive Shopping Season 2021 Handout guide.

Within the handout, it offers some very flattering statistics for Snapchat. For example, “89% of Snapchatters are interested in try-on AR experiences.” While that number could well be arrived at through a selection of people loyal to the platorm, that doesn't mean that Snapchat would be the best vehicle for most marketers.

In fact, as Retail TouchPoints reports, Snapchat has the smallest market share for social shopping:

“Facebook and Instagram are the clear leaders in the social shopping space: 34% of those surveyed purchased on Facebook, and 23% purchased through Facebook-owned Instagram. All other platforms, including Twitter, Pinterest, TikTok and Snapchat, were in the single digits.”

Snapchat garners just 2% of purchases through a platform where TikTok and Pinterest garner 3%. Snapchat only goes up to 3% for the category of “clicked ad and later purchased” where TikTok and Pinterest garner 6%.

Read more ins Snapchat plans for December Holidays in June

When two screens are better than one

In the last century, people who would plan what to watch on TV would turn to printed guides. Thanks to the proliferation of channels and the rise of streaming services, they have a lot more options to choose from. But this brave new world also opens up new ways for marketers to reach the audiences that will lift viewership. 

A  leader in global TV analytics, Samba TV, connects data on viewership with cross-screen ad exposure to helps programmers measure and optimize tune-in campaign performance. Toward that end it draws on partnerships for insight into what viewers are tuning into on their second screen. 

TV and digital are better together, says cross-screen analytics leader Samba TV.

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Second Screen Synergy for TV Marketing

Biggest Cyber Monday Ever

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This year’s Cyber Monday was the biggest ever. Impressive as they are, the numbers for sales only tell one part of the story. The other is which brands invested in ads in kicking off the holiday shopping season and how customers responded and reached out to them.

Crunching through the numbers, Adobe Analytics reported that this year’s Cyber Monday Sales broke US sales records, thitting  $7.9  billion, an amount that represent 19.3 percent YOY growth and which exceeded the predicted spend of  $7.79 billionthat would have translated into 17.6 percent YOY growth  for the day.

Those represent just online sales, but some of the same people also spent money in stores over the Thanksgiving weekend. According to the National Retail Foundation(NRF)  over 89 million gave business to both online and physical retail outlets, which represents an increase of close to 40 percent over last year.

Investing in the technology that enables multichannel shopping had a real payoff, according to the NRF. “The multichannel shopper outspent the single-channel shopper by up to $93 on average.”

So what role did marketing play in the billions of dollars of spending? Working with DialogTech, 4C Insights put out a report that presented the data on ads, social lift, and phone calls. What they found was that the top 10 advertisers were made up not just of retailers but also financial services, automotive and other industries. The impact of their TV ads appears in the increase in social media engagement that immediately followed their ads...

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Why Cyber Monday 2018 Was Biggest Ever

Related posts: http://writewaypro.blogspot.com/2018/11/time-to-say-tis-season.html

http://writewaypro.blogspot.com/2018/08/capitalizing-on-holiday-marketing.html

Timing is Key to Effective Social Marketing

As everyone now acknowledges, social media is an essential marketing channel. With the ability to reach billions, and to identify what's important to them, social combines the benefits of targeting and scale.

Connecting the dots that makes the targeting effective is the business of data science and media technology platform 4C. I spoke with 4C's CMO, Aaron Goldman, about his company's latest State of Social report. 

Read more in 

Focus on Key Moments for Social Advertising Success

Mixed Reality Marketing

Picture to illustrate app courtesy of Trigger

Mixed reality experiences began playing an important role in marketing a few years ago. Jason Yim, the CEO of Trigger, “The Mixed Reality Agency™,” explained what makes it so effective.  

“On the marketing side, there are two big things that mixed reality can do that others can't,” says Yim. “One is product visualization and the second is the sharing of user-generated social content.”

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Why Marketing Through Mixed Reality Works

Location connecting social and marketing

Location-Based Social Marketing

For extreme introverts the great thing about social media is that you never have to see your connections in real life. But for people who like to actually interact with people face-to-face, as well as the businesses that seek to get people in a physical door, that can actually be a shortcoming. Location-aware social media can bridge that gap between the virtual and physical.

Location awareness is what distinguishes the Locye social media platform. It allows users to “observe social activity at real-time hotspots and places of interest worldwide” and to post content that those nearby can see. For those who don't want to give too much away, there is an option to post anonymously. Users can also select whether they want their posts kept up for just a day or for a virtual eternity. 

Locye's Founder and CEO, Sajjad Mustehsan, discussed the platform's potential for marketing with me. He said that it “will soon be offering business-to-consumer marketing capabilities” with three defining characteristics:

Read more in Location-Based Social Marketing

Using data for good

We hear a lot about businesses looking for ways to tap into data to make better decisions. For Bloomberg, financial data is not just about the numbers that make up corporate profits. It's also about the metrics of a company's sustainability in terms of its social and environmental impact. - See more at: http://www.baselinemag.com/news/using-data-for-good-is-good-for-business.html#sthash.dDbMetvo.dpuf