A good night’s sleep is not just desirable but essential for top performance. That’s the lesson of the IKEA ad that envisions a prequel to Aesop’s famous fable about the tortoise and the hare.
See “The Hare” commercial on YouTube Note the name of the place where the hare hangs out with friends before playing video games and posting pictures all night rather than getting the solid night’s sleep enjoyed by the tortoise.
Read more in IKEA Presents the Night Before the Fabled Race
Perhaps they can play off the whimsy in this adaption with creatives that offer backstories to other famous stories about sleep. I can just picture it working for Sleeping Beauty, or better yet, The Princess and the Pea.
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