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Showing posts with label safety. Show all posts
Showing posts with label safety. Show all posts

Tuesday, August 18, 2020

A nickel-and-dime trick for thousands of dollars of free publicity



One of the things that has been noticeably absent this summer due to COVID-19 is the usual run of summer blockbusters. It’s been a long road to safe reopening.

At the end of August, finally, there is good news for movie lovers. AMC Theatres announced it will open over 100 theaters as of August 20th, rolling out to open more than half of their locations by September 3.

To mark the reopening and 100 years of movies, AMC is offering 1920 prices at the theater for one day only.

Limited time bargain


This offer is only available to those fortunate enough to be in the vicinity of one of the theaters opening on the 20th. They get to snag the bargain of a lifetime: just 15 cents plus tax for any movie showing that Thursday.

This is a great opportunity to be able to echo your own grandparents in boasting “I remember when movie tickets cost just 15 cents!”


Why is offering 15 cent tickets such a win? In the first place, the people who do snag those tickets on Thursday will likely feel they saved enough to justify a splurge at the concession stand. In the second place, the offer brought AMC so much attention that just about every single news outlet in the country covered the story, giving it tens of thousands of dollars worth of free publicity.  

Tuesday, November 4, 2014

Accurate monitoring woven into a shirt that's washable


Marketing to seniors no longer shows them as helpless peopel who have fallen and can't get up but as active people who take control of their health and monitoring. They are enabled to do this with an  "hWear" shirt that has built in sensors. It's made by HealthWatch, an Israeli startup with the slogan, "Weaving Health Into Everyday Life."
Read more in 

This Shirt Could Save Your Life

Thursday, September 6, 2012

When Big Data becomes Big Brother

You are being watched. Does that make you feel safe or make you feel exposed? The answer to that question determines whether people applaud or decry New York City Mayor Michael Bloomberg's latest initiative. Not everyone is ready to surrender their privacy to Big Data even for a system supposedly designed for their own good. 

Read more: When big data becomes big brother: New York City's system for crime prevention - FierceBigData http://www.fiercebigdata.com/story/when-big-data-becomes-big-brother-new-york-citys-system-crime-prevention/2012-08-30#ixzz25iNx32rh
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