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Earth Day is April 22, and some brands have taken a cue from the event to raise awareness about the environment and to show how they contribute to the health of the planet. It’s a more obvious fit for some brands than others.
The online discount retailer, BLINQ, normally appeals to consumers looking for low prices. But come April, which it identifies as “earth month,” it stresses that it is not just about saving money but saving the planet.
The BLINQ blog says, “Most items on our website are overstock or returned goods that would have otherwise been tossed — regardless of the condition they are in! That means every time you shop on BLINQ, you’re doing your part to help reduce waste.”
Still that applies all year round, so for this month, the retailer announced that it partnered with Trees.org to donate a tree for every BLINQ order. In case the pricing is not enticing enough, they also offer customers a bonus of feeling good about the impact of their purchase: “Every order supports sustainability.”
That’s a real value proposition for some customers, according to a recent Nielsen report. "Sustainability sells," is what it found.
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