A new generative AI comparison

Photo by Andrew Neel: https://www.pexels.com/photo/monitor-screen-showing-chatgpt-landing-page-15863066/

In the past, I've ncomparted Cha GPT to Google Bard (now Gemini). For today's exercise, I put the same query to Claude, ChatGPT, Gemini, and Copilot. I put in the name of a real person and identified the location for that individual in Queens, NY.  None could give me the information I sough. 

What's interesting, though, is noting the differences in how they contextualized their responses. Out of the four, Claude shows the greatest self-awareness, and I'd say that Copilot shows the least.  

Claude's response

As this appears to be asking about a relatively obscure individual, I want to remind you that while I try to be accurate, I may hallucinate or generate incorrect information when asked about very specific people who are not widely known public figures. If you're looking for factual information about this person, I'd recommend checking other reliable sources.

I award Claude points for warning me about the possibility of hallucinations occurring when generative AI attempts to answer questions in the absence of data. See 

ChatGPT's response

I don't have specific information about an individual named ____from Queens, NY. It's possible that she is a private individual or someone not widely known beyond her personal circles. If she is known for something specific like public contributions, achievements, or notable activities, that information might be available through local news sources or community records.

ChatGPT's response failed to warn about hallucination, though it's interesting that it inferred the person in question was a she (based on the first name, I suppose), a gender identification that Claude managed to avoid.

Google Gemini's response

Gemini just bowed out, practically chiding me for giving it this query that it could not answer:

 
I do not have enough information about that person to help with your request. I am a large language model, and I am able to communicate and generate human-like text in response to a wide range of prompts and questions, but my knowledge about this person is limited. Is there anything else I can do to help you with this request?

Copilot's response

Copilot went in a completely different direction. I wouldn't call it a hallucination, but it is still inaccurate. It wanted to find a match, so in one case it named a business with the last name appearing twice as a partnership, though it admitted that was Brooklyn rather than Queens. Its second suggestion was a male doctor in Queens with a similar last name, though it is spelled differently. Honestly, I find it hard to believe that these are the only two results for the last name in all of NYC. I mean once you're expanding the parameters, there really should be a lot more than two possible results. 

Related

The Perils of prompt engineering

Bard vs. Bard
Add a pinch of salt to creative claims for AI

An A/B test of generative AI
Bard brings in the clowns

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New York goes New Coke

Tourism is down in New York, and the state has been attempting to leverage marketing to lure tourists back to the Empire State in general and the Big Apple in particular. 

Timing is everything

In July of 2021, I wrote about the city's $30 million campaign, “It’s Time for New York City.”  As it turned out, the summer of 2021 was not really the best time to return to the city, as many COVID restrictions were still in place, and some attractions were not even open at the time or even in the fall that followed.

But tourism plays a huge role in NY's economy, and so the it has to continue to look for marketing ideas to make it appealing. So it goes back to the drawing board and looks for inspiration.

The iconic model 

It makes sense that what worked well in the past would be considered. That's the iconic "I love NY" slogan that made my list of most memorable brand slogans.

Graphic artist Milton Glaser created this slogan with the heart in place of the word love (way before emojis became standard) campaign to boost tourism to New York State (not just NYC) in 1977.  In 2009 it became the the official state slogan and Steve Karmen's song with that title was adopted as the official state song. 

Like New Coke

Anyone here old enough to remember 1985 when Coke introduced a new formula for its soda? Here's a refresher for you from Coke itself. The company did its market research and was convinced the new formula would win over more customers, though it threatened to lose them their solid base of loyal fans.

Now NYC is doing the same kind of thing with by  transforming the iconic New York State slogan into one for the city alone with these tweaks: a change in font, replacing the "I" with "We" and swapping the heart out for different images in the video. The result that was unveiled in March 2023 is this: 

The video description proudly declares:

"We❤️NYC” is a 21st Century version of the 70’s “I❤️NY” campaign. Once again, New Yorkers are coming together to mobilize civic action and community engagement as the catalyst for a renaissance of the city and its neighborhoods. In many ways, the challenges facing the city today are more complex than in the past. Together, “WE” can tackle these challenges and demonstrate, once again, that this is the greatest city in the world."

What I love is that one of the first comments notes how tampering the Glaser's work is a mistake:

Greg Richards

14 hours ago

‪I love NYC as much as I despise this logo. The unbalanced design is a third-rate

theft from Milton Glaser’s original and is an affront to this great city.

A 3-D clip art heart? Please, please @Partnership4NYC do not use this logo. ‬

While some object to the change in look due to the font switch, I'm responding more to the change in wording. I'd say that they're missing the point in transforming the "I" to "We."  

The brilliance of "I" is that it is absolutely inclusive because there is no dependence  on another to feel the same way you do. In other words, "I" encompasses "we," while "we" doesn't include every "I."

Instead of recognizing that, the campaign is referencing a platitude from the pandemic about being "in this together" that ignores the  very different experiences people of different classes had at the time.

One class was stuck with no school open for their kids while they had to work, while another just took their laptop to the Hamptons or wherever they felt safer and were able to pay for private school if their public schools stayed closed like the onesin NYC.

Also the examples offered are kind of lame when you have to say something like you love $1 a slice pizza, though now it's $1.50. Inflation is really not a cause for loving NYC.

While this campaign shares the same flaws behind the New Coke fiasco, the people behind it will not have to admit their mistake the way Coke did when it had to bring the old formula back. NYC is still there and accessible to those who want to visit even if they hate the campaign.

P.S. After I posted this, I see that there are many others who really don't love the new NYC slogan.

Related: 

Don't just aim for different
Major marketing missteps

What the Little Prince teaches us about marketing

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From the army to the big city, 3D printing can be a real game changer

3D printing has great practical potential for the supply chain, as shown by the US army. Jerry Castanos saw its military application on his tour of duty in Afghanistan. That inspired him to open his own 3D printing business in New York City, 3D Heights, which offers 3D printers, related accessories, and lessons in using them. His goal is to be "the first" successful 3D printing retail store in the city. I spoke to about the confluence of his army experience with supply chain management and the uses for 3D printing.

Car with 3D printed metal body photographed by Ariella Brown at the Javits Center

Read more in

Army to Big City: 3D Printing Reshapes the Supply Chain

3D printing at MAD

My first-hand account of the 3D exhibit at MAD
Living in New York is wonderful for a number of reasons, but high on my list is access to so many great museums. Not only do we have world-famous museums, like the Met and the MoMA, but we have small, specialized museums that offer unique exhibits focused on innovations in art and technology. The Museum of Art and Design’s Out of Hand: Materializing the Postdigital, on view through until July 6th, is definitely worth a visit for anyone interested in digital design and production.

Read more in http://3dprintingindustry.com/2014/03/17/3d-printing-review-mad-exhibition/

Related: http://writewaypro.blogspot.com/2013/10/the-moma-goes-mobile.html

EHR in NYC

Though the Big Apple has had a bad time with storms and power outages, last month, it got to report some good news. At the “NYC Celebrates Improved Health Through Technology” event on February 7th, New York City’s Mayor Michael Bloomberg announced positive results for the adoption of electronic health records. Read more about it in 

Big Data for a Healthy Big Apple