VR heats up at YouTube

n June 22, the New York Times reported that, with the exception of the gaming industry, VR has proven a disappointment. It cites weak sales for VR headsets and the fact that all the “dabbling” in VR ventures has not amounted to serious strides.

But that may change with a boost from YouTube. The Google-owned video site is promoting the development of VR videos with new resources and tools that help developers and may make VR videos more attractive for marketing.

Which VR elements in a video get the most attention? That's something that creators are able to track with Heatmaps, a feature that YouTube rolled “for 360-degree and VR videos with over 1,000 views” on June 16.

You can see an example of a heatmap applied to a music video here: 

Read more in YouTube Heats Up VR Market

Mapping the supply chain for greater sustainability

Like the Rome of old, a more transparent and sustainable supply chain is not built in a day. Building it takes planning, mapping, and fine-tuning. Data visualization enables organizations to bridge all three.

Awareness of the need for sustainability and transparency in the electronic supply chain is rising. And a number of companies have said they are committed to improving in those areas, whether in response to questions about components of their supply chain, like conflict minerals, or as a positive choice whendefining the company's mission.

Read more in 

Mapping Out a Better Electronics Supply Chain

When seconds can mean the difference between life and death

MARVLIS presents geographic and EMS call data plotted on a map

Though we tend to equate being predictable with being boring, in the case of optimizing emergency response, it is actually a virtue.

n emergency situations, response time can make the difference between life and death. 

Since it deployed the Mobile Area Routing and Vehicle Location Information System (MARVLIS) in 2008, Jersey City Medical Center EMS says it has better-than-average response times and markedly improved survival rates. MARVLIS combines geographic information system technology, wireless communications, and a global positioning system to produce real-time information that enables emergency response teams to get to their destinations faster.

Read more in

Analytics Speed Up Response Times for EMS

Post-Sandy Street Views

One thing about big data: it is not static. As there is always changes in a situation, what reflected reality one day can be out of date the next. That is especially true when a hurricane of the likes of Sandy sweeps through and alters the landscape and the structures built on it. 

But not everyone is pleased about updates that include images of their hurricane-ravaged homes. Read more at New Maps After Sandy