Search This Blog

Thursday, December 20, 2018

Planning for 2019: B2B Marketing

CIOs at successful B2B companies are planning for a 2019 marketing stack roadmap with a focus on #CustomerTech. That means not just collecting data but using it to address the business needs of their customers to achieve an unprecedented lift in KPIs defined around understanding customer behavior.
Next year is set to be one for businesses to fully optimize their customer data quality and insights by setting up the right technology platform for marketing to business customers. As you plan your 2019 budgets, the essential thing to think about is the customer aspect of #CustomerTech. Approaching tech from that perspective results in better customer data and analytics -- the prerequisites for account based marketing (ABM).
Thanks to the rise of digital transformation, marketing models have evolved. The same demand for personalization that has arisen in the B2C realm now applies to the world of B2B marketing.

Tuesday, December 18, 2018

Biggest Cyber Monday Ever

https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcT7tUJQnSUUca57tDqFsNC6JQk8ahqF4d5xV6x6jCQZBlbtFXKA
This year’s Cyber Monday was the biggest ever. Impressive as they are, the numbers for sales only tell one part of the story. The other is which brands invested in ads in kicking off the holiday shopping season and how customers responded and reached out to them.
Crunching through the numbers, Adobe Analytics reported that this year’s Cyber Monday Sales broke US sales records, thitting  $7.9  billion, an amount that represent 19.3 percent YOY growth and which exceeded the predicted spend of  $7.79 billionthat would have translated into 17.6 percent YOY growth  for the day.
Those represent just online sales, but some of the same people also spent money in stores over the Thanksgiving weekend. According to the National Retail Foundation(NRF)  over 89 million gave business to both online and physical retail outlets, which represents an increase of close to 40 percent over last year.
Investing in the technology that enables multichannel shopping had a real payoff, according to the NRF. “The multichannel shopper outspent the single-channel shopper by up to $93 on average.”
So what role did marketing play in the billions of dollars of spending? Working with DialogTech4C Insights put out a report that presented the data on ads, social lift, and phone calls. What they found was that the top 10 advertisers were made up not just of retailers but also financial services, automotive and other industries. The impact of their TV ads appears in the increase in social media engagement that immediately followed their ads...

Read more in 

Why Cyber Monday 2018 Was Biggest Ever


Related posts: http://writewaypro.blogspot.com/2018/11/time-to-say-tis-season.html
http://writewaypro.blogspot.com/2018/08/capitalizing-on-holiday-marketing.html

Monday, December 17, 2018

AI: Inception to Present

pic from https://upload.wikimedia.org/wikipedia/commons/5/5f/Kanangra_winter_wonderland.jpg
Takeaway: AI has a surprisingly long history, marked by periods of optimism and support followed by disenchantment. Now that we're at a new high point, we appear poised for the inevitable third round of AI winter. But perhaps this round will be different.
Today we have all kinds of “smart” devices, many of which can even be activated by voice alone and offer intelligent responses to our queries. This kind of cutting-edge technology may make us consider AI to be a product of the 21st century. But it actually has much earlier roots, going all the way back to the middle of the 20th century.

AI Roots

It may be said that Alan Turing’s ideas for computational thinking lay the foundation for AI. John McCarthy, Professor of Computer Science, Stanford University, gives credit to Turing for presenting the concept in a 1947 lecture. Certainly, it is something Turing thought about, for his written work includes a 1950 essay that explores the question, “Can machines think?” This is what gave rise to the famous Turing test. (To learn more, check out Thinking Machines: The Artificial Intelligence Debate.)
Even earlier though, in 1945, Vannevar Bush set out a vision of futuristic technology in an Atlantic Magazine article entitled “As We May Think.” Among the wonders he predicted was a machine able to rapidly process data to bring up people with specific characteristics or find images requested.
Emergence
Thorough as they were in their explanations, none of these visionary thinkers employed the term “artificial intelligence.” That only emerged in 1955 to represent the new field of research that was to be explored. It appeared in the title of “A Proposal for the Dartmouth Summer Research Project on Artificial Intelligence.” The conference itself took place in the summer of 1956.
As they were poised at the beginning of the decade of optimism, researchers expressed confidence in the future and thought it would take just a generation for AI to become a reality. There was great support for AI in the U.S. during the 1960s. With the Cold War in full swing, the U.S. didn’t want to fall behind the Russians on the technology front. MIT benefited, receiving a $2.2 million grant from DARPA to explore machine-aided cognition in 1963.
Progress continued with funding for a range of AI programs, including, MIT’s SHRDLU, David Marr’s theories of machine vision, Marvin Minsky’s frame theory, the Prolog language, and the development of expert systems. That level of support for AI came to an end by the mid-1970s, though.

And now winter is coming

Read more to learn about AI winters and whether we may be entering into the third one now in A Brief History of AI

Friday, November 16, 2018

Time to say "'Tis the season?"

pic from https://c1.staticflickr.com/8/7002/6507951677_df700b0401_b.jpg
The song "It's Beginning to Look a Lot Like Christmas" may have been running through people's heads yesterday due to the snow. But for marketers, the picture of Christmas starts to form a lot earlier -- too early for some, in fact. But there is some method to the madness of holiday marketing for those who pay attention to their customers. 

Here we are in November, and holiday marketing is in full swing already. In fact, some holiday marketing has been in place already since early October, much to the chagrin of those of us who think they should at least let us get through Halloween before decking things out in red and green. 
Read more in  
‘Tis the season for what exactly?

Related post: http://writewaypro.blogspot.com/2018/08/capitalizing-on-holiday-marketing.html

Wednesday, September 26, 2018

Measuring the Metrics that Matter

Click-through rate (CTR) has long dominated as a core marketing metrics because it is so easily tracked. With video, new metrics, like engagement rates and completion rates (VCR), are also taken into account.
However, these metrics don’t necessarily prove the campaign is working toward the marketing goal if it isn’t defined properly.
Anthony Coleman, senior director, search and social, Digital Remedy, believes that easily-accessible metrics are not as useful as some people think. CTR only tells you how someone interacts with an ad, and can reflect some level of awareness, but not what actions the person takes in response, Coleman said. Another drawback of CTR is that it is easily manipulated to inflate numbers for more impressive results.  
“When you’re trying to run an active campaign and get new users in the door...a metric that is so easily shifted is not a good metric,” Coleman said.

Read more in 

Beyond Click-Through Rates: Metrics That Matter

Tuesday, September 4, 2018

Live Event Marketing for Journalism

Even in our high-tech, hyper-connected world, people crave the type of human connection that only comes through live events. According to EventMarketer's  2018 Event & Experiential Marketing Industry Forecast & Best Practices Study, 84 percent of marketers surveyed consider events integral to their marketing operations.
Among the brands tapping into the power of live events are the local journalism outlets under the USA Today Network umbrella.  
“We’ve focused on a couple of key areas, that are passion areas for local markets and audiences,“ Andy Yost, the company’s CMO said. “They offer an opportunity connect in a meaningful and consistent way, and show that their unique portfolio of local brands can provide value beyond great journalism.”
People are not one-size-fits-all. USA Today Network crafted different types of branded events that range in price and attendance, depending on the type of event.  >
“All events are designed to show the extension of the powerful network we’ve built and to expand connection with our audiences,” Yost said.

Tuesday, August 28, 2018

Capitalizing on Holiday Marketing Throughout the Year

Labor Day
Every holiday occasions sales, though some have greater effects than others, and Labor Day is anticipated to be one of those bigger days. According to Adobe’s Digital Dollar Report, this year’s Labor Day is expected to reach the $2 billion mark in sales.
What marketers can do to capitalize on these occasions is not just to offer the usual promotional pricing but to engage customers by reaching out to them in a data-driven and emotionally intelligent way.
The data that Optimove  pulled up on holiday sales indicates Labor Day, like Memorial Day, enjoys a marked lift in sales. While the Fourth of July does occasion an increase of nine percent over an average order, which is ahead of Labor Day’s three percent and Memorial Day’s one percent, it falls behind other key measurements.

Read more in 

What to Expect on Labor Day

Tuesday, August 7, 2018

What you really need to make it as a freelancer

Having been a freelancer for nine years now, I knew I'd be disappointed with the insight offered by the clickbaity title
"Do You Have What It Takes to be a Moneymaking Freelance Writer?"

But because I really am a curious  person who checks things out rather than assuming they are what I believe them to be, I clicked it to find out for myself.

All the advice in that post focuses on  writing well and being disciplined about sticking to it, reading voraciously, and being curious. In other words, we have the old cliche of work hard to follow your dream, and you will attain it.

Utter nonsense! Real life doesn't work like a Disney movie.

The difference between those who really make money and those who don't is not the skills you develop but the connections you make... and a touch of serendipity.

Why skills alone don't cut it
 You can be a writer on par with Jane Austen, but if you don't get your abilities noticed by the right person at the right time, you could end up churning out blogs for just $5- $10 a piece on sites like Upwork. Just working hard won't advance you that far.

The content mill proposition 
 In fact, that myth is what content mills use to lure writers into complicated reward structures that assure them of only fractions of a cent per view payable at some unattainable threshold level. "Just keep generating content, and you'll increase your earnings," they say, dangling that carrot that will forever remain out of reach for the poor souls caught up in such systems.

Fame without fortune
A similar ploy is used by those sites that will offer you no compensation other than exposure, which, they say, will, ultimately lead you not just to fame but at least some fortune.Don't you believe it!

Those who get sucked into such system will be mired in the false reality of low rates, which are not a reflection of quality of work as much as they are of the resources or generosity of the publisher.

The only way forward as a freelancer 
You have to connect with people who either have the power to hire or who can recommend you to those who do. You also need to get on board when the publication is flush enough with funds to offer a decent rate rather than demanding you work fora pittance. That's where the next quality comes in.

Serendipity
The way I ended up writing on tech was due to serendipity. In 2010, when I was starting to see possibilities in freelancing, I discovered an ad for work on Internet Evolution (it no longer exists). It was offering writers $10 per comment (that not per blog but just per comment). It seemed easy enough, so I signed on and then signed on to comment on additional sites form the same publisher.

 After a short while I was invited to writer at the rate of $200 a blog. For someone who was still at the beginning of her writing career, it seemed to be pretty good rate, particularly as it had the buying power beyond what $200 buys today. In fact, some would still consider that a good rate because there are publishers out there that won't pay more than $100 or even $25 a blog. I know this because every once in a while I reach out to a publication or have it reach out to me and get offered those very low rates despite having hundreds of publications to my name now.

The point is that without having connected with the people who were then offering a rate that they considered fair rather than what they considered what was the least writers would settle for, I had an anchor amount that didn't put as far down as those plugging away for $25.

As it turned out, my timing was especially fortuitous because some time later the comment compensation dropped to $5, and newer sites tried to get writers to work for just $150 a piece. I only still got the $200 because I insisted on it.

Myths of merit 
Did I retain what was becoming a higher than average rate  it because I'm that much of a better writer? No, nor do I believe that writers who have positioned themselves to consistently earn $1 a word are necessarily better wordsmiths than I, though they likely are better negotiators and networkers.

That  merit is always rewarded and that better performers are always compensated better because they're worth is is a myth.  While it's good to read myth-like stories and  fairy tales to build you imagination as a writer, it's not good to believe that virtue, hard work,  or event talent is inevitably rewarded in real life.

Reality
 As in any business, for freelancers to prosper, they need to make those vital connections that will give them opportunities for work and income.

Not Your Parents' Back-to-School Marketing

pic from https://images.pexels.com/photos/207658/pexels-photo-207658.jpeg?cs=srgb&dl=back-to-school-conceptual-creativity-207658.jpg&fm=jpg
While the heat of summer draws us to the beach, marketing campaigns pull us in another
direction – back-to-school season. Yes, it’s that time of year again, and today’s marketing campaigns must work with the expectations of parents -- and students – to be successful.
The back to school shopping season is a big deal for retailers. The National Retail Federation (NRF) estimates the spending for back-to-school shopping to hit $82.8 billion this year. That’s one of the highest on record.
According to a recent JLL Retail survey, low costs and wide selection are important factors to the majority (70 percent) of parents. They favor stores associated with low prices, ranking Walmart (50 percent) and Target (47 percent) among their top picks, and far ahead of Amazon (16 percent). Kids have substantial influence on purchases. More than 57 percent are involved in deciding which store to shop at, and specific items to buy.

Read more in 

Back-to-School Marketing Trends: It's All About Gen Z

Blockchain Could Track Ads

Digital ads have the advantage of scaling personalization effectively. But with the rise of ad fraud pushed forward by “bots,” numbers can appear inflated way beyond true human audiences. Some see blockchain as the most promising solution to this problem, given its function to act as an immutable ledger,
Blockchain has the potential to play a significant role in marketing and advertising. That vision is now being realized, thanks to the increasing awareness of digital ad fraud that is prompting marketers to seek greater transparency -- a primary attribute of blockchain technology.
The revenue currently lost to ad fraud is staggering. According to Juniper Research, losses will amount to $19 billion this year, which translates to roughly $51 million a day. Those numbers are expected to more than double over the next five years, to the tune of $44 billion. 
Shidan Gouran, president and CEO of Global Blockchain Technologies Corporation,says the problem is exacerbated by “programming bots to emulate human behavior to simulate engagement and traffic to earn revenue from those ads.” But he sees the possibility of curbing the fraud through blockchain by implementing solutions like adChain.  

Read more in 

Using Blockchain To Beat The Bots

A different lookalike strategy to fit GDPR

Privacy concerns, and the need for GDPR compliance for any company that is globally connected has made it necessary for brands to find ad targeting alternatives.
The question is: are marketers going to step back, or take a step forward, with a new paradigm of lookalike data?
The trend in programmatic advertising has been to tap into more -- and more -- data about individuals, to deliver more personalized approaches. But with the rise of GDPR, not all data is fair play in the EU, and that changes the rules of the game.
Some companies are rolling back personalization and reverting to more traditional forms of contextual advertising. Others are looking forward by leveraging data in new ways.  
Earlier this week, Cedato officially released its Contextual Lookalike Targeting technology for programmatic video. 
Read more in 

Redefining Lookalike Strategies For GDPR Compliance

Wednesday, July 11, 2018

Silver platter service goes digital


via GIPHY
Though luxury shopping was once the province of bricks-and-mortar locations, it now has arrived online.
When it comes to summer vacations, most begin planning online – including those in the luxury market. What many of us do is compare prices for various flight and hotel options on sites like TripAdvisor and Kayak, to find something within our budgets. For those whose time is more valuable than money, however, the goal of online shopping is different.
“Let me tell you about the very rich,” F. Scott Fitzgerald is famous for observing, “They are different from you and me.” The same goes for luxury marketing.


Thursday, June 28, 2018

The Dark Side of Technological Progress

Takeaway: Media consumption is evolving alongside technological advances like artificial intelligence (AI). While we generally embrace progress, we have to also be aware of the downsides of some forms of technology. There is a dark side to AI’s capability when it is used in promoting fake news.
The dark side of technology was among the topics explored at NYC Media Lab’s second Machines + Media conference, which was sponsored and hosted by Bloomberg at its global headquarters in the city on May 15. Though some of the sessions were more about looking at what tech is currently available to media, even those brought up the shadow of manipulation and misinformation.

Social and shopping: there is a generation gap

pic https://c1.staticflickr.com/5/4318/35933760125_ecef823c7f_b.jpg
Fashion choices are very much influenced by what shoppers see online. One way brands can grab audience attention is through social media.  
GlobalData surveyed 5,000 U.K. shoppers and found 30.4 percent of U.K clothing shoppers are using social media to inspire their clothing choices. The survey revealed that even though Facebook still dominated shopper attention overall, it was not as popular among younger generations. This year’s Piper Jaffray Taking Stock With Teens® survey took note of the preferences of 6,000 teens in the U.S. Only eight percent of teens admit to using Facebook, making it the second least favorite social media platform, ahead of Pinterest.
However, Facebook-owned Instagram has seen so much retail success that it just added that shopping capability to Instagram Stories. The company’s June 12 announcement referred to the 300 million who check Instagram Stories daily.
Read more in 

Instagram Stories: Shopping For Gen Z

Wednesday, June 6, 2018

The Blockchain Solution to the Counterfeit Drug Problem

Takeaway: Blockchain’s public ledger could be the solution to the problem of counterfeit drugs by tracking all drugs throughout the complete supply chain from raw materials to patients.

In addition to posing a health risk to patients harmed by placebos or even harmful ingredients in the fake drugs, counterfeits add up to a major loss for the pharmaceutical industry to the tune of hundreds of billions a year. Aside from concerns about harm and loss, new legal requirements that demand traceability for drugs are kicking in.

Counterfeit drugs have been identified as a persistent global problem since 1985. The World Health Organization (WHO) estimates that around 10 percent of drugs found in low to middle income countries are counterfeit. That translates into the deaths of tens of thousands of people with diseases who took medication without the necessary active ingredient to treat their conditions.
Given that what is at stake is not just billions of dollars for the pharma industry, but the lives and health of millions of people who have been prescribed medication, all the involved parties should come together to solve the problem of counterfeit drugs. If the difficulties in accountability and identification for drug production could be remedied by blockchain, it should be universally implemented.

Read more in  Countering Counterfeit Drugs with Blockchain

The Personal Touch in Marketing


Digital platforms open up new opportunities to reach people wherever they are on multiple devices and to pick up reams of data to feed into marketing campaigns. But with thousands of forgettable, repetitive ads coming at people every day, the challenge is not merely to blend into the background noise, but to offer relevant and personalized communication.
The second Adweek Executive Lab, which took place on Tuesday in New York and was sponsored by Tapad, included several discussions about using data to achieve personalization.
Read more in The Challenges of Drawing on Digital Data for Customized Communication

AR Marketing on the Package

ye-catching packaging helps products get noticed. Now they can go beyond attractive shapes and colors. Thanks to technology, they are also now capable of creating interactive experiences with sound and animation to engage consumers.
The Yili Industry Group in China produces Yili Weikezi, individually portioned flavored milk drinks. Han Lu, a popular singer, promotes the product in ads, as you can see in the video below:

Drawing his connection directly to store shelves, shoppers armed with a smartphone app can hear Han Lu talking to them from each package. When they scan his voiceprint, they can hear his audio greetings customized for each one of the four flavors. While that would get some attention, it wouldn't draw active engagement beyond the scanning.
The app then launches an AR game. One see a galaxy of planets in AR that offers a choice of activities and customizations. The person who launches it can arrange the planets, hear the sounds assigned to the planets by tapping them, make their own planets, or record their own voiceprints. As with most apps activities, one can share the results of these activities with one's connections.

The female ideal and footwear

Feminine feet: a study in contrasts

Two current exhibits at the New York Historical Society offer a study in contrasts in representing the feminine ideal as represented by their feet. In one feet are said to become worthy of their own cameras on the red carpet when they are encased in shoes like the diamond encrusted sandals pictured below:

$1,090,000 dollar sandals  decorated with 464  Kwiat diamonds.  In 2002, these diamond shoes were worn by Oscar nominee Laura Harring. Supposedly, that's what started the trend of a cameras placed to capture footwear at the Oscars. A replica of these shoes are  the first object in the current exhibit, Walk This Way: Footwear from the Stuart Weitzman Collection of Historic Shoes.


Tuesday, May 22, 2018

Blocking ad blocking with Google

n the conflict between publishers that want to deliver ads to more eyeballs, and the possessors of those eyeballs who try to block them from appearing, Google is presenting itself as the gatekeeper of choice. It offers to serve as guard to a site's content, and only let in those who either allow the ads to run or who pay for their ad-free experience.
About a quarter of the US online population used ad blockers last year; and even higher percentages did so in other countries. That all adds up to an estimated loss of $42 billion globally, according to a report by OnAudience.com. With so much money at stake, it's no wonder that more and more sites now withhold their content from visitors using ad blockers, or at least make note of the use of ad blocking in the escalation of the ad blocker arms race.
For those companies that want to call in the really heavy guns, there's the possibility of getting Google on guard. In a blog post entitled “Helping publishers recover lost revenue from ad blocking,” Google announced it was expanding its Funding Choices solution, launched in beta last year.

Monday, May 21, 2018

Everybody lies with visualizations

Photo by Ashkan Forouzani on Unsplash



As I wrote here, before it became trendy to point out the problem of fake news, I explored how data visualizations can mislead people. I’ve noticed that in the last couple of years, data visualization has become a major focal point.  The old maxim of “Seeing is believing” is the real driving force behind visualizations of data.  While not all of us relate to spreadsheets, we tend to respond well to graphs, charts, and other visually appealing renderings of those numbers.
  

While we can all fall for it, we can immunize ourselves to some extent with vitamin C. 

Back in 2016, I identified three key C's in a Baseline article, Data Visualization: You Must 'C' It to Believe It: Context, Correlatin, and Causation. 
Context: This includes contextual information for the graphs, which sometimes indicates that the results visualized represent outliers rather than typical results. Getting the context also requires getting the baseline for the survey, including timelines, locations, and the population size and type used to get the numbers.
As data visualization tools include ways to slice and dice your data, it is not all that difficult to zero in on just the segment that yields the results you want. So you need to know the larger context, as well as any added-in points that are outside that particular context.
Correlation: This is the supposed strongpoint of visualizations: showing up correlations. But they are easily manipulated and misleading, as there are many correlations of time that are not necessarily causally connected—though visualizations can make them appear that they are.
Causation: This is what real insight is all about: finding out what causes what. There is no substitute for thinking this through, no matter how seductive it may be to simply go with the correlations presented by the visualization.
In revisiting an argument offering data visualization as proof, I've come to add some additional C tests:
  • Correspondence to reality. Just because someone claims expertise doesn't mean they are completely correct about their assertions. For example, when I was in labor with my first baby, the doctors and nurses at the hospital just dismissed my pains, claiming the contractions were "mild" and that the birth was far from imminent. I was not the expert; they were, but I knew that I felt the baby coming. As it turned out, the resident barely got to me in time. I learned from that experience that you should not be gaslighted by expert views that directly contradict not what you just think you know but what you do know and directly experience. 
  • Convenience: This pertains to both means and ends. Convenience of means refers to using the data that is on hand or easily measured even if it's not necessarily the data that is the most relevant. It's rather like measuring how much snow fell on your windowsill because it's easy to reach rather than going out to get the measure on the street and in drifts to get a more accurate measurement. Convenience for ends is about selecting data that you can easily fit into the conclusion you wish to draw AKA cherry picking. 
  • Confirmation Bias:In general, when you look for data on something, you have to bear in mind that absolute objectivity is rare. Many of us have deeply-seated values and beliefs that will not allow us to entertain the possibility that we are on the wrong track,which would skew our results because of what we allow and disallow in the data set. It is the equivalent to painting a bull's eye around where your arrow went. So ask yourself, does the person have some personal agenda that could be coloring the outcome? If so you should treat them with the same healthy skepticism you would treat cigarette tobacco studies sponsored by tobacco companies. 
  • Certainty Camouflaging Contingencies: Few things are absolutes, so if someone states something without qualifiers, likely something is being hidden or glossed over -- like the fact that the data is out of date or taking searches of racist terms and jokes as proxies for the person being a racist and then shifting labels from what actually is measured to what the person says is signified by the measurement. This leads to a triple F: Fudging Figures and Facts.

    All of these were inspired by an argument made in Seth Stephens-Davidowitz's book Everybody Lies. Read more about it in Sex, Lies, and Data Profiles

    Friday, May 11, 2018

    Marketing for Mom's Day

    Vintage mom image from
    /thegraphicsfairy.com/wp-content/uploads/2014/03/
    Vintage-Apron-Mom-GraphicsFairy-463x1024.jpg
    A mother's love may be priceless, but there is definitely a price tag on Mother's Day. 
    While Mother's Day does not have the status of a federal holiday like Easter, in fact, it occasions significantly more spending. The National Retail Foundation (NRF) forecasts that this year's Mother's Day spending will reach $23.1 billion.  For comparison, this year’s Easter spending was estimated to be $18.2 billion.  
    Obviously, marketers have to seize the day for their brands, particularly if their brands feature jewelry. That's the top choice of gift for the day. According to the NRF's survey, 34% of shoppers intend to buy something in that category, bringing that total spend to an impressive $4.6 billion.
    While many jewelry brands are, no doubt, sticking to the standard sentimental messages, some are breaking out of the box in their depictions of different types of mothers with strengths that go beyond the stereotyped image of a woman in an apron. Crimson Hexagon's data on what people are talking about the most and what garnered the most positive conversations. It uncovered some fresh takes in mother images in some jewelry campaigns, as well as some surprises.
    Read more in Mother's Day Marketing

    See some of the ads featured below:

    Alex and Ani's “Symbolize Your Love” campaign includes the outtakes of commercials filmed with real people (which fits very well with increasing demands for authenticity in marketing)

    Wednesday, May 2, 2018

    Getting Women to Stay On in Tech

    As more and more business and manufacturing processes revolve around technology, the demand for people with the necessary skills is growing. To assure the supply of qualified people filling those positions, we have to stop thinking in terms in terms of stereotypes and clear the way for women to get on board.
    Image courtesy: Pixabay
    Image courtesy: Pixabay
    The problem is not that women aren’t trained in science, technology, engineering, and mathematics (STEM) fields. “Women have earned 57% of all bachelor's degrees and about half of all science and engineering (S&E) bachelor's degrees since the late 1990s,” according to the latest figures from the National Science Foundation. The problem is that those percentages don’t translate into the same level of representation at work.
    In fact, women are still far outnumbered at engineering positions at tech companies. You can see the numbers of engineers in actual companies updated regularly on a spreadsheet in Tracy Chou's Women in Tech list.  Though the numbers vary, the average representation for women engineers at the companies listed appears to be near 20% to 25%.
    The gap between the sexes grows higher up the hierarchy. The Gender Divide in Tech-Intensive Industries put out in 2014 demonstrated that women with MBAs with tech qualifications were still far less likely to work in the industry than their male counterparts. Perhaps part of the reason is that women ae far more likely to be placed in entry level jobs, at the rate of 55% in contrast to the 39% for men.  Women MBAs also were more likely to leave the tech industry than their male counterparts at the rate of 53% to 31%.

    Read more in 

    Retaining Women in Tech Takes More Than Training

    Gold Standard Tracking with Blockchain

    Conflict minerals making their way into the electronic supply chain presents a challenge to companies
    that want to act both legally and ethically. Tracing such minerals to their source is not straightforward or simple. Blockchain technology can solve that problem.
    The Responsible Gold supply chain  is designed to track “responsibly sourced gold from mine, to refinery, to vault.” It’s put out by Emergent Technology, and has first been applied to gold mined by Yamana.

    Read more in 

    Blockchain & the Gold Standard for a Conflict-Free Supply Chain

    AI Applied to Healthcare Marketing

    DeepIntent's CEO and co-founder Chris Paquette came in with a background in healthcare, having worked as a data scientist for Memorial Sloan Kettering, using AI to find patterns predictive of patient outcomes. Prior to that he worked at a search company. DeepIntent's approach, is built on a combination of the two fields, as he explained in an interview.
    Read more in 
    Finding the Audiences for Healthcare Marketing

    Wednesday, April 18, 2018

    Time's Up for Mad Men

    Mad Men portrayed the male-dominated world of advertising in the 1960s.  Although we're nearly twenty years into the next century now, some of the industry's sexist norms persist. It's time to do something about it.  
    In the wake of the #MeToo Movement's call to give voice to the victims of sexual harassment, industries have been forced to face up the problem and work on solutions. Among the organizations devoted to progress in this area is TIME'S UP,™ which was formed by women in the entertainment industry this past January. In March, the organization partnered with women in the advertising industry to launch the industry-specific TIME'S UP™/ADVERTISING.