Live Event Marketing for Journalism

Even in our high-tech, hyper-connected world, people crave the type of human connection that only comes through live events. According to EventMarketer's  2018 Event & Experiential Marketing Industry Forecast & Best Practices Study, 84 percent of marketers surveyed consider events integral to their marketing operations.

Among the brands tapping into the power of live events are the local journalism outlets under the USA Today Network umbrella.  

“We’ve focused on a couple of key areas, that are passion areas for local markets and audiences,“ Andy Yost, the company’s CMO said. “They offer an opportunity connect in a meaningful and consistent way, and show that their unique portfolio of local brands can provide value beyond great journalism.”

People are not one-size-fits-all. USA Today Network crafted different types of branded events that range in price and attendance, depending on the type of event.  >

“All events are designed to show the extension of the powerful network we’ve built and to expand connection with our audiences,” Yost said.

Read more in How USA Today Reaps the Benefits Of Live Events

Software a food bank can bank on

We've recently come off the holiday season—a time when most people are more likely to be charitable. While that's a boon for charities in general, it does create headaches for organizations like Second Harvest, which can be inundated with food donations in a relatively short span of time.

Some of the food donations—particularly cans and boxes of dry goods—can be kept for quite a while and distributed at times when donations are lighter. But some of the food is near the end of its shelf life, so it must be identified quickly so that it be given to people before it spoils. That's where accurate real-time tracking can make all the difference.

- Read more at A Food Bank Banks on Logistics Software

Humans, big data, and cheesecake

"For all their brilliance, computers can be thick as a brick," observed Tom M. Mitchell, a computer scientist. Read more about this in There’s Still Room for Humans

Another post on big data looks at how a restaurant chain uses the technology in

The Cheesecake Factory's Big Data Entrée