Marketing to patients out of patience

“Sure, I love waiting to be seen by a doctor who doesn't even bother to learn my name” said no one ever. Long waits in boring waiting rooms is one reason for patient discontent, but so is feeling like their time isn't valued and that no one cares about the lack of customer service for patients.

Any one of us who has had the experience of being in a hospital, or even of caring for a family member who was, can identify with the experiences depicted in these videos.

It doesn't have to be that way. That's the message that North Memorial Health, a healthcare system that operates two hospitals and 25 clinics in the Minneapolis area, is adopting for its new branding campaign created by BrandFire. The approach is to acknowledge that, while healthcare may be broken, it is working to fix it, and to humanize the healthcare experience.

Read more in Treating Patients Like Valued Customers

SaaS for Clinical Studies

"As a single system made up of many components, iMedNet EDC "can be configured [any] way you want." It offers drag and drop options for setting up dashboards and to-do lists that help users keep their studies on track. It also has options for individualized levels of access; each user gets his or her own ID and password that can be specified to a very detailed level for what the user can access and upload."
Read more in 

Seeding SaaS to Speed Up Clinical Studies

Big Data Health Hazards

If anything can go wrong, it will." Murphy's Law (or Sod's Law, as it is known in the UK) applies to big data projects, as well. When those projects concern someone's health, something going wrong in the data can lead to something going very wrong with the patient.

The more one relies on the accuracy of the system, the higher the potential for error. Electronic health records (EHRs) are considered a boon to data aggregation, but they hold a potential downside.  Read more here