A game-changer for football

Many brands boast of being “The official… of the NFL.” This season, a technology company called Zebra claims a more unique position. It’s the Official On-Field Player-Tracking Provider of the National Football League.

With this partnership between the technology company and the NFL, the game played between the New England Patriots and the Pittsburgh Steelers last night represents more than just a season opener; it was a game-changer.

Credit: Pixabay

The September 10 game represented a first for fan access to Next Gen Stats” in real time. While the NFL has used Zebra information from thousands of plays over the past couple of years, the information was retained internally or shared for broadcast. This was the first game to make it directly accessible to fans through the NFL app for Microsoft's Xbox One. 

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A Data-Driven Game-Changer for Football

The app that's a breath of fresh air

“We live in a personal, real time, location based world,” declares BreezoMeter. That reality of today’s mobile world is the heart of the app’s design. Combining big data, algorithms and mobile technology, it delivers specific air quality information and recommendations in real time. Today’s mobile consumers demand no less.

“The highest growth in coming years is likely in segment-level and real-time personalization,” according to a recent report, entitled “Enterprise Priorities in Digital Marketing” (PDF). People who carry mobile devices expect access to “services and content for the moment and in the moment.” That’s what BreezoMeter’s air quality app aims to deliver.

Like many other innovations, BreezoMeter was born out of frustration. Its CEO, Ran Korber, was frustrated by the lack of centralized air quality information available when he was seeking a place clear of air pollution for his new home in Israel. As an environmental engineer with a pregnant wife, he was particularly concerned about the air quality. Finding nothing on the market provided all the answer he sought, he created his own solution.

The app proved successful in Israel where 300 sensors sufficed to cover the most populated areas of an area roughly the size of New Jersey. Scaling up to cover an area hundreds of time bigger was a challenge for the startup. 

Read more in http://insideanalysis.com/2015/04/the-app-thats-a-breath-of-fresh-air/

When seconds can mean the difference between life and death

MARVLIS presents geographic and EMS call data plotted on a map

Though we tend to equate being predictable with being boring, in the case of optimizing emergency response, it is actually a virtue.

n emergency situations, response time can make the difference between life and death. 

Since it deployed the Mobile Area Routing and Vehicle Location Information System (MARVLIS) in 2008, Jersey City Medical Center EMS says it has better-than-average response times and markedly improved survival rates. MARVLIS combines geographic information system technology, wireless communications, and a global positioning system to produce real-time information that enables emergency response teams to get to their destinations faster.

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Analytics Speed Up Response Times for EMS