Silver platter service goes digital

via GIPHY

Though luxury shopping was once the province of bricks-and-mortar locations, it now has arrived online.

When it comes to summer vacations, most begin planning online – including those in the luxury market. What many of us do is compare prices for various flight and hotel options on sites like TripAdvisor and Kayak, to find something within our budgets. For those whose time is more valuable than money, however, the goal of online shopping is different.

“Let me tell you about the very rich,” F. Scott Fitzgerald is famous for observing, “They are different from you and me.” The same goes for luxury marketing.

via GIPHY

Read more in

Luxury Marketing For The Digital Age

Enhancing engagement with RCS

Rich Communications Services (RCS) effectively “drives engagement,” Brian Heikes, Vice President Product, Solutions and Analytics at 3Cinteractive says, because it makes it possible for people to experience “the same richness” provided by OTT “with the ubiquity that SMS has.” That opens up possibility of custom branding and other rich media used with native messenger.

In effect, it can offer “the depths of capabilities that have been locked behind an application” within “the messaging experience.” That's a significant benefit in light of the fact that “more than 95%” of people who download apps quit using them after just 30 days. As a result, brands can't capitalize on the promise of app engagement with the “ubiquitous capability” enjoyed by SMS.

At the 2017 Mobile World Congress, 3C showcased some of the possible applications RCS, with an illustration from its client, Walgreens, and Early Access Program partner, Google. This video, shows how Walgreens gives consumers personalized beauty recommendations seamlessly by uploading a selfie.

Read more in

RCS To Set a New Standard for Mobile Marketing

Iot enables JIT

"Fast, good, or cheap; pick two." That used to be the motto for manufacturing, as the

https://upload.wikimedia.org/wikipedia/commons/7/7e/Manufacturing_equipment_095.jpg

reality was you'd have to compromise on at least one of the three. However, today's technological advances like drones and 3D printing combined with advanced data collection make the inventory strategy of Just-In-Time (JIT) inventory more feasible than ever before. As a result, manufacturers now have the possibility of making their supply chains fast, good, and cheap. "This is nothing less than a paradigm shift in industry: the real manufacturing world is converging with the digital manufacturing world to enable organizations to digitally plan and project the entire lifecycle of products and production facilities," observed Helmuth Ludwig, CEO, Siemens Industry Sector, North America.

Read more in

JIT: The Promise of Emerging Tech for Electronics Manufacturing