Monday, April 27, 2015
Marketing that misses the mark
Today I found a message in my LinkedIn mailbox that is so very off the mark, it's funny.It's from a company that "create[s] innovative marketing videos."
It promises, "No more endless pages of boring web content - replace all that with a play button, and give your clients a perfect sales pitch, every time."
The thing is, I don't like marketing videos. I much prefer to take in information through text. In fact, creating such texts is my job, and I work hard to make sure they are not "boring." So this marketing expert has proved himself to not be much of an expert about targeting. But there is no real harm done. I won't expose the name here, and the email cost nothing.