Thursday, January 26, 2017

Billboards are getting smarter

The Future of Smart Billboards

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Want to get a smoker's attention? Try a smart billboard that coughs. That's what a responsive billboard designed to promote smoking-cessation products from a Swedish pharmacy did.  As the
 video of the billboard in actions shows, it looks like a static picture of a man until a smoker gets close enough to trigger the digital screen to shift to showing the same man coughing. That's followed by a picture of the promoted products.Picture a billboard, and likely you think of a static picture with a slogan or some other words on it, or maybe a sort of revolving picture in a more dynamic version. That's old school billboards. Today's technology allows billboards to pick up on essential cues that enable them to tailor responses to the people in front of them. These are smart billboards equipped with responsive  abilities. And there are more developments ahead.


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The Future of Smart Billboards