Live Video Streaming for Marketing

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“Real time feedback rocks!” wrote one of the participants in the audience to a Periscope presentations by Scott Adams. That observation was prompted not just by the flurry of comments, but by Adams' responses to some of them on the air.
The beauty of live streaming lies the feeling of immediacy and active engagement that is absent in prerecorded programs. That's why live video is gaining popularity in social media. Marketers are taking note and we can expect to see a lot more of it used for brands aspiring to deliver authentic experiences in 2017.