The Digital Advance of a Venerable Medical Journal

Since 1840, the British Medical Journal (BMJ) has been associated with health care expertise. Now the brand includes 60 specialist medical and allied science journals with millions of readers around the world.
As a global brand, the BMJ relies on a digital platform to reach its worldwide audience. To keep up with the demands of this growth, it needed a partner to help it meet its needs.
The printed copies of the venerable journal are still mailed out, but the journal also embraces digital technology and expanded reach. It was the first medical journal in the world to go online 21 years ago, says Sharon Cooper, chief digital officer at the BMJ.
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