“That's really cool!” or “Wow!” is the type of thing that people tend to say when they see augmented reality. But for marketers, the question is if it's something they should be using. For most, the answer has been “not yet.” But perhaps they should be reconsidering now.
According to one report, only 25% of marketers are interested in using augmented reality, and only 7% say they do use it. That's probably because, despite its impressive effects, it is somewhat limited at present.
But that should change when Apple comes out with an AR empowered device, something it is reportedly working on right now: “Hundreds of engineers are now devoted to the cause, including some on the iPhone camera team who are working on AR-related features for the iPhone."
Though people have achieve AR effects on an iPhone since the 2009 iPhone 3Gs, that was limited to a novelty feature that Yelp snuck in. In this video, Jennifer Grove demonstrates how she launched Yelp's Monocle, which she characterizes as “kind of the coolest things I've ever seen on my iPhone.”