ye-catching packaging helps products get noticed. Now they can go beyond attractive shapes and colors. Thanks to technology, they are also now capable of creating interactive experiences with sound and animation to engage consumers.
The Yili Industry Group in China produces Yili Weikezi, individually portioned flavored milk drinks. Han Lu, a popular singer, promotes the product in ads, as you can see in the video below:
Drawing his connection directly to store shelves, shoppers armed with a smartphone app can hear Han Lu talking to them from each package. When they scan his voiceprint, they can hear his audio greetings customized for each one of the four flavors. While that would get some attention, it wouldn't draw active engagement beyond the scanning.
The app then launches an AR game. One see a galaxy of planets in AR that offers a choice of activities and customizations. The person who launches it can arrange the planets, hear the sounds assigned to the planets by tapping them, make their own planets, or record their own voiceprints. As with most apps activities, one can share the results of these activities with one's connections.
Read more in Milking AR for Marketing
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