Promotions on the spot

Serendipity at the supermarket occurs when you spot your favorite cereal and have the coupon in hand. More likely, though, you have to hunt for your coupon, only to discover that it expired last week. At that point, you can either pay up or settle for the cheaper generic -- unless, that is, you're able to get a coupon on demand.

This third option, available at some stores by a company called VisibleBrands, is one made possible by analytics.  Read more in 

'Clipping' Coupons as You Need 'Em 

Data and the Deep

Google Maps Street Views have been used to showcase countries and art museums around the world in the Google Art Project. The data gathered from camera captures around the globe contributes to the Google Earth project, which allows people to view "any location in the world," including the sky, the moon, and Mars. It also offers views of the ocean, on both Google Earth and its Wonders of the World Project, through its partnership with The Catlin Seaview Survey. Read more at 

Data & the Deep Blue Sea