Read more in
Search This Blog
Wednesday, October 21, 2015
Ho hum, another hack
Hacking is so common today that even major data breaches may be filed under the "hack du jour," but what's the answer -- laws and stronger penalties, threat-intelligence sharing or sharing responsibility across the business all the way to the top?
Read more in
Read more in
Tuesday, October 6, 2015
Smartphones are key for hotel rollout
In the future, hotel keys may be regarded as quaint, as guests will open doors with their own smartphones.
On August 11, Hilton Worldwide added a new feature to its Hilton HHonors app, the Digital Key. The hotel anticipates rolling it out to 250 Hilton properties in 2016, a brand that includes Waldorf Astoria, Contrad, and Canopy. The hotel chain had already offered digital check-in, but this allows guests to use their phones not only to reserve and register their rooms but to open them, eliminating the need to stop at the front desk altogether.
Hilton is not the first chain to enable guests to use their smartphones as their room keys. The option has been offered at select locations of hotels chains, like Starwood. It’s a growing trend, according to Robert Cole, founder and CEO of RockCheetah, a hotel and destination marketing strategy and travel technology consulting practice. Cole anticipates a lot more hotels will adopt keyless entry options in the next few years. I spoke to him about the benefits that keyless systems offer the hotel industry.
Read more in
Smartphones Open Doors, Literally
Subscribe to:
Posts (Atom)
-
Bridge near Bear Mountain, photo by Ariella Brown I saw the title in my email and knew I really shouldn't click it, but my curiosity go...
-
en.wikipedia.org No, Edison didn’t invent search engine optimization. But he did make a habit of tinkering around until he found what...
-
No more boots for Ms. Green and other changes for M&M's candies A major component of marketing is tapping into trends and making an...