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After doing some research, Jacobi discovered artificial intelligence technologies working in the sales and marketing space. Among them was Adgorithms with its AI platform, "Albert."
"Then I had a synchronistic moment," Jacobi recalls. On a walk, he met "this guy, Or, and started chatting with him." That was Or Shani, the CEO of Adgorithms. When Shani explained what he did, Jacobi "told him I had been planning to be in touch with him."
So it was the combination of planning and serendipity that formed the basis of the business relationship between Harley-Davidson and Adgorithms.
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