Podcasts may be the missing ingredient in your marketing mix

• Brands that want to strengthen their relationship with their customers are discovering the medium of podcasts. 

• Podcasts have proven effective for targeting audiences, engaging their attention, and converting customers. 

• Purchase intent rises significantly for podcast listeners as it captures their attention even when TV, radio, or digital ads fail to. 

Podcasts take off  

The term “podcast” was not something you would have associated with marketing a decade ago. But that has changed drastically as podcasts have been steadily rising in popularity. 

The number of podcast listeners in the United State rose from a mere 32 million in 2013 to a projected 120 million for this year, Statista reported. It derived a compound annual growth rate of 17% that anticipates an audience of 164 million for podcasts in 2023.’ 

 Podcast ad revenue has also risen tremendously, more than tripling over the space of just four years. According to Music Oomph!, Podcast ad revenue in 2017 was $317 million, but it is expected to hit $1.13 billion this year and to rise to $1.33 billion next year. 

Become the best CRMer you can: 

Read more in Why It May Be Time to Add Podcasts to Your Marketing Arsenal

The Big Three in Crypto: Bitcoin, Ripple and Ethereum

https://commons.wikimedia.org/wiki/File:Cryptocurrency_logos.jpg 

In the beginning, there was Bitcoin, then came Ripple, and then Ethereum. Along the way, many others came and went as cryptocurrency and blockchain protocols moved from the fringe to the mainstream, but these are still arguably the top three.

Cryptocurrency shares the fundamental definition of all forms of money: it is a medium of exchange, a measure of value, and a store of value. What sets it apart from fiat currency, though, is the following:

1. It has no physical form and exists solely as a digital bit of data.

2. It is not issued by a government entity.

3. It is completely decentralized and clears transactions through network consensus rather than through the authorization of a central bank.

4. Transactions cannot be reversed or charged back as is the case for those cleared by banks.

Beginning with Bitcoin

Though there had been some plans for a system of digital currency set out in the late 20th century, for the early part of the 21st century, the Bitcoin system and its currency unit, bitcoin or BTC was synonymous with cryptocurrency.

In October 2008, the name Satoshi Nakamoto appeared on the paper, Bitcoin: A Peer-to-Peer Electronic Cash System, which explained how the setup of blockchain technology was used in the cryptocurrency.

A blockchain is a decentralized ledger that allows a peer-to-peer network to obtain confirmation of transactions without waiting on a central clearing authority.

Read more in  The Differences Between the Top 3 Cryptocurrencies

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