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Wednesday, September 18, 2024

Uncommon Content: Know when to walk away


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walked away from a potential job. Admittedly, it wasn't a really good gig, given the combination of hours required and pay. But it wasn't the low pay that was my main turnoff; it was the delusions of the person in charge. For the purpose of this post, let's call him Irving.

a site that is forever frozen in 2008 like an extinct woolly mammoth in ice, never updating its approach or appearance or assumptions about effectively engaging an audience. The site itself and the the static cards crammed with hashtags and no images that are used across all their social media channels are stuck in the convention of nearly 20 years ago while the world has moved on.

However, Irving is not interested in crafting what will truly resonate with people. Nor is he interested in improving the social media outreach to potentially attract more viewers and subscribers.

Irving is only interested in having editors bring his vision to life, maintaining the delusion that this is the way, and it will become perfect. I pointed out that if it hasn't happened in over15 years