Tailored and Targeted Marketing in the B2B Space

The problem facing B2B marketers is that they have not been given the same tools and capabilities available for B2C marketers to reach people on more than 500 channels available. That's because they don't have integrated data on the people they need to target, which hampers their addressable audience and reach.

The 2016 Forrester Report, “B2B Budget Plans Show That It's Time For A Digital Wake-Up Call," found that even though two-thirds of B2Bs indicated they would be increasing their digital budgets within the year, only about one-fifth considered their teams truly adept at leveraging data and insights for effective digital campaigns. 

Darian Shirazi, CEO and cofounder of Radius, a leader in connecting B2B data and intelligence spoke with me about the big challenge that B2B marketers have had in trying to target a CIO. 

Read more in 

Targeted Advertising for B2B

Mixed Reality Marketing

Picture to illustrate app courtesy of Trigger

Mixed reality experiences began playing an important role in marketing a few years ago. Jason Yim, the CEO of Trigger, “The Mixed Reality Agency™,” explained what makes it so effective.  

“On the marketing side, there are two big things that mixed reality can do that others can't,” says Yim. “One is product visualization and the second is the sharing of user-generated social content.”

Read more in 

Why Marketing Through Mixed Reality Works

Smart Waste Management with IoT

ace it, waste happens. Every supply chain must deal with it. That’s why there are waste management companies and solutions, though they have been hampered by inadequate information flow, which leads to another form of waste – that of time and energy. Now, IoT is enabling smarter solutions, and rapid-application development (RAD) platforms make it faster and easier to implement effective waste management.

UK-based ISB Global, a Value Added Reseller (VAR) of SAP software solutions, is also a Software Solutions & Technology Partner (SSTP) for Waste & Recycling One. That software solution, based on SAP Business One ERP platform, creates smart waste management application based on analytics and mobility.  

Below is the video in which ISB describes how its smart bins systems increase efficiency, lowers logistical costs, and reduces carbon emissions as a result. It also automates the process of identifying the best route for the day’s waste collection needs and the generation of bills based on real time data on the work done.

The sensors pick up on how full the bins are to put in the information that optimizes the pick-up time to when they are full but not yet overflowing. Bluetooth Beacons provide location trackers that can ascertain that they are located where they should be to avoid any confusion or delay for pickup.

Read more in 

IoT Enables Smarter Waste Management

A simple tool to counter ad fraud

Do you know where your ads are? The less than satisfactory answer to that question has prompted some companies to pull back from the digital ad space.  Pixel tracking may solve that problem.
Read more in 

Where Your Digital Ads Are At