The right words matter just as much as the right colors

I noticed that people who post interior decor shots started following me on Google+. I would guess they are doing so in response to the post in which I said this:

Anyone here connected to a paint company like Benjamin Moore or Sherwin Williams? I have a whole new concept for packaging and marketing colors that can truly revolutionize the consumer experience. It's the solution to information overload in which all the colors meld into a blur, and one can't remember which is which any more.

 I really do have a groundbreaking idea and another really brilliant approach that can be coupled together or used separately. It would make colors accessible, memorable, and particularly shareable on social media in a whole new way.

But to return to the matter of the people following me, here's the thing: I'm a words person. As beautiful as some of the pictures are, I get thrown off by the formulaic and clueless way the descriptions are written. Every single one of them starts with an adjective that is not really appropriate. It sounds like the person writing doesn't really speak English and merely selected words at random from some list. We have descriptions like this:

Astonishing big black tolomeo floor lamp mixed with small green living room apartment wall paint color plus brown wooden seating area set

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Appealing small brown living room apartment set with decorative table lamps also square crystal chandelier

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Amazing small living room apartment set with red cushions plus round black acrylic table under flush mounted ceiling fan

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Awesome sleek herringbone parquet floor mixed with small brown white living room apartment set plus pink floral window curtains

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Miraculous attractive undulating pendant lamps mixed with small grey living room apartment plus red sectional sofa and white coffee table

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Captivating comfy corner blue bean bag sofa with rainbow wall decal plus small white living room apartment set

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Trust me, the images don't match, and really, nothing I've ever seen in interior design deserved the term "miraculous."

Bringing Slavery in the Supply Chain to Light

hile human trafficking and slavery are criminal offenses, they still persist. In fact, our global economy tends to foster these crimes by keeping that labor component within the supply chain out of sight from the consumers of the final products. Now, lawmakers are betting that transparency, first on a state level, and, possibly, on a federal level, may help solve the problem.

On September 30, 2010, Governor Arnold Schwarzenegger signed the California Senate Bill 657, the California Transparency in Supply Chains Act of 2010 (S.B. 657). It requires businesses that operate in California to disclose what efforts they take to purge their supply chains of human trafficking and slavery. For the electronics industry, with its deep roots in the Silicon Valley, this is significant news, and it may be the seed of a bigger change.

Read more in

Transparency Combats Human Trafficking & Slavery in the Supply Chain

When efficiency, algorithms, and labor laws collide

Timeclock Wikipedia Commons

Flexibility is considered a virtue and an essential component an agile organization which can respond to changing needs in real-time. However, when that type of flexibility comes at the expense of employees, the company may not only be crossing the line of ethics but of law.

On April 10, New York Attorney General Eric Schneiderman directed his office to send a letter (posted by the Wall Street Journal) to 13 major retailers.  What Gap Inc., Abercrombie & Fitch, J. Crew Group Inc., L. Brands, Burlington Coat Factory, TJX Companies, Urban Outfitters, Target Corp., Sears Holding Corp., Williams Sonoma Inc., Crocs, Ann Inc. and J.C. Penney Co. Inc were all asked were to account for questionable scheduling practices known as “on-call” shifts.

Read more in 

The Legal Limits for On-Call Shifts

IoT to boost supply chain to the tune of $1.9 trillion

"We're all connected" served as the tagline for New York Telephone back in the last century.  That was way before people envision the level of connection made possible by the Internet of Things.  We've come a long way and will go much further, according to the forecast of a recent trend report from DHL and Cisco on the positive impact IoT will have for supply chains.
Read more in 

IoT to Deliver $1.9 Trillion Boost to Supply Chain

Big data alone is not enough for an agile enterprise

Ever get a promotional email or ad that has no relevance to you? We all have, and it’s usually due to the marketing algorithms used to analyze big data inputs responding incorrectly to the wrong signal. For example, eBay started applying algorithms to the tags used to track customers in 2007 to measure the relevance of search results on its site. After a couple of years of success, the results became less accurate and seemed more random and arbitrary. The algorithms no longer worked because one of the tags had shifted. Events like that one resulted in customers seeing search results or receiving marketing emails that made no sense to them.

“The algorithm is not a human brain and doesn’t realize that the parameters have changed when tags change,” Ratzesberger observed. If a change is made to a variable, everything “downstream” from that variable must change, too, or the complex results can backfire.

The solution to this entire problem of achieving agility at scale is the Sentient Enterprise, a concept that Ratzesberger developed with Dr. Mohan Sawhney, a professor at Kellogg School of Management at Northwestern University. 

Read more here

Marketing that misses the mark

Today I found a message in my LinkedIn mailbox that is so very off the mark, it's funny.It's from a company that "create[s] innovative marketing videos."

It promises, "No more endless pages of boring web content - replace all that with a play button, and give your clients a perfect sales pitch, every time."

The thing is, I don't like marketing videos. I much prefer to take in information through text. In fact, creating such texts is my job, and I work hard to make sure they are not "boring." So this marketing expert has proved himself to not be much of an expert about targeting. But there is no real harm done. I won't expose the name here, and the email cost nothing.

Environmental concerns and the electronic supply chain

Though people always talk about the weather, no one ever does anything about it. To some extent, that is also true about climate, even for those concerned about climate change. Doing something requires more than awareness. It requires a plan, and mapping out a plan begins with information about current practices. A new partnership is aimed at the getting to the starting point with data from more companies involved in the electronic supply chain.
Read more in 

Data Drives Down Carbon in the Electronic Supply Chain

Achieving conflict-free minerals in a supply chain is a goal mandated by ethics, as well as law. Arriving at that end requires many steps along the way. In its latest report, Apple takes credit for achieving milestones on the way. Read more in

Apple Marking Progress on the Road to Conflict-Free Minerals