It's all about the delivery
I planned to write on this topic before the Target incident. But once it happened, I felt its inclusion really highlights how getting shipping right is so essential for businesses today.

When was the last time you paid for shipping? Some would have to think a while for the answer because so many of us select the "free shipping" options available for online orders.  In truth, though, shipping services are never really free. Their cost can be quite significant, particularly for businesses that that operate in the supply chain.
Shipping is lifeblood of a supply chain business.....

We can see the difference in delivery services from retailers who optimize their shipping and those who don't in our own experience.  I ordered a few items on on May 28. The email confirmation gave a range for delivery for all the items of June 3 to 5. June 5 arrived, as did some of the items, but not all of them. The UPS tracking information provided still showed June 5 as the date of arrival, despite a notation of a delay on a truck, as confirmed by a Target representative on the phone.  The UPS man who delivered part of the order assured me that there was no way another shipment would come before Monday.

His prediction turned out to be correct, and that was the only insight I gained from UPS, which failed to give me a new arrival time despite my request for information via email.  (Note: Both Target and UPS claimed to want to help when I tweeted about it, but only Target offered some conciliation in the form of a $10 gift card.)

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Logistics Don’t Always Deliver Joy Thanks to UPS for inspiring the title with its own tagline