QIAGEN is a German life sciences and diagnostics firm that has customers in more than 100 countries. Given the trend toward e-commerce in the biotech sector, which has emerged in the past few years, it became clear to the company's management that future growth called for a digital strategy that included online self-service.
To achieve that goal, the company partnered with TCS and used SAP Hybris solutions to design, engineer and launch a new global Web shop. The shop plays a central role in allowing QIAGEN to effectively serve its customers, according to Florian Wegener, head of eCommerce.
- See more at: http://www.baselinemag.com/networking/web-shop-enhances-customer-experience.html#sthash.kaDE8mSn.dpuf
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