Reaching one's target market efficiently is one of the most appealing aspects about placing ads on social media. But to keep those ads effective takes a combination of accurate measurements and human creativity working together at a pace that keeps up with the demand for effective reach through new content. That's what ReFuel4, a Facebook 2016 Innovation Spotlight winner in the Creativity Category award, offers marketers.
Vernon Vasu, ReFUEL4's CMO says that two principle underlie the way the platform operates:
The vast amount of data associated with marketing campaigns are best dealt with by machine learning and AI, but
Creativity is still the province of humans.
Setting up a way for the two to work together with maximum impact and efficiency is what their Automated Creative Refresh platform is all about.