Reaching one's target market efficiently is one of the most appealing aspects about placing ads on social media. But to keep those ads effective takes a combination of accurate measurements and human creativity working together at a pace that keeps up with the demand for effective reach through new content. That's what ReFuel4, a Facebook 2016 Innovation Spotlight winner in the Creativity Category award, offers marketers.
Vernon Vasu, ReFUEL4's CMO says that two principle underlie the way the platform operates:- The vast amount of data associated with marketing campaigns are best dealt with by machine learning and AI, but
- Creativity is still the province of humans.
Setting up a way for the two to work together with maximum impact and efficiency is what their Automated Creative Refresh platform is all about.
Read more in A Pay-for-Performance Platform for Marketers
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