Marketers have recognized the great potential for spreading their messages through shared content on social media. Now Twitter is bringing out new tools for tapping into that potential alongside the new chatbots designed to increase user engagement.
On May 23, Twitter announced that “a new, customizable Direct Message Card” was available to “in limited beta to Twitter advertisers.” Combining eye-catching pictures or videos with :fully customizable call-to-action buttons,” the card gives marketers a way to reach new customers and further engage existing ones, as well as foster shares of branded interactive experiences, particularly for brands that use chatbots.
On June 13, Twitter further expanded the options for businesses to connect with customers through Direct Messaging with new buttons. As the Twitter blog put it, “ Now, businesses can attach buttons to messages to make it easy for people to take actions outside of the Direct Message conversation – like composing a Tweet, following an account, or opening a website within the Twitter app.”