Twitter tools, now with more buttons!

Marketers have recognized the great potential for spreading their messages through shared content on social media. Now Twitter is bringing out new tools for tapping into that potential alongside the new chatbots designed to increase user engagement.

On May 23, Twitter announced that “a new, customizable Direct Message Card” was available to “in limited beta to Twitter advertisers.”  Combining eye-catching pictures or videos with :fully customizable call-to-action buttons,” the card gives marketers a way to reach new customers and further engage existing ones, as well as foster shares of branded interactive experiences, particularly for brands that use chatbots.

On June 13, Twitter further expanded the options for businesses to connect with customers through Direct Messaging with new buttons. As the Twitter blog put it, “ Now, businesses can attach buttons to messages to make it easy for people to take actions outside of the Direct Message conversation – like composing a Tweet, following an account, or opening a website within the Twitter app.”

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Cards, Buttons, and Bots (Tweet, Tweet!)

Keeping your identity

Clones, robots, alien shapeshifters, or disembodied consciousness take over people's identities in shows such as Star Trek and Doctor Who. They can then take over the lives of the people they've duplicated, particularly when they have access to their memories. How can anyone defend himself when he can't tell friend from foe?

In real life, most of us don't fear having someone else show up in person claiming to be us. But we are concerned about identity theft. Our digital world makes it all too easy for the bad guys to hack into personal information posted online, as well as financial information that we can think is secure. The cost of identity theft can be huge when hackers get access to our credit cards, debit cards, and bank accounts.

Read more in Your Personal Online Guardian